• Confirmed: Google Swallows Admeld

    Last week, we reported that Google had acquired Admeld, an advertising optimization platform for publishers, for around $400 million. A couple of days after we broke the story, Google has now officially confirmed the acquisition, albeit without sharing the purchase price. In a blog post, Google’s VP of Display Advertising, Neal Mohan, says: (after the jump) Read More

  • Google Acquires AdMeld For $400 Million

    Google Acquires AdMeld For $400 Million

    AdMeld, an advertising optimization platform for publishers, has been acquired by Google for around $400 million according to multiple sources. The company, which launched in 2007, has raised just $30 million in venture capital from Foundry Group, Spark Capital, Norwest Venture Partners and Time Warner Investments. This is a sweet comeback for CEO Michael Barrett. As I noted in our first… Read More

  • Ad Optimizer AdMeld Raises $8 Million, Opens UK Operations

    Just a little over a year ago Michael Barrett was shown the door at Fox Interactive/MySpace – he was, said insiders, the guy that took the fall when the company missed its $1 billion revenue target. Fast forward a year and things look pretty good for Barrett. His former boss is long gone from Fox Interactive and shuffled to a new job at News Corp. MySpace is on the ropes. Meanwhile… Read More