Adknowledge

  • Adknowledge Acquires SocialWeekend Labs To Add App Promotion Tools

    Adknowledge Acquires SocialWeekend Labs To Add App Promotion Tools

    Online ad company Adknowledge just announced that it has acquired SocialWeekend Labs, a startup that built tools for developers to promote their apps, and also built its own Facebook and mobile apps (such as Birthdays+ and Photos+). It sounds Adknowledge is most interested in the startup’s developer tools, as well its team — the company says it plans to integrate those tools into… Read More

  • Playerize Acquires Adknowledge’s Super Rewards To Get Game Makers More Dollars

    Playerize Acquires Adknowledge’s Super Rewards To Get Game Makers More Dollars

    Three years ago Adknowledge paid $50 million to buy game monetizer Super Rewards. But then its founder bought it back and today sold it to user acquisition service Playerize. Super Rewards’ embeddable paywall for developers lets gamers score virtual goods and currency by buying offers, completing surveys, and watching branded videos. Super Rewards will turn Playerize into a one-stop… Read More

  • Ad Network Adknowledge Acquires Facebook Ad Management Platform AdParlor

    Ad Network Adknowledge Acquires Facebook Ad Management Platform AdParlor

    Adknowledge, which bills itself as the operator of the world’s largest privately held Internet advertising network, has acquired AdParlor, a Facebook Ads management platform that manages over one billion impressions per day on Facebook. Financial terms of the deal were not disclosed. AdParlor, which has never taken any outside funding, manages large ad spend on Facebook for companies… Read More

  • Hold The Phone – Adknowledge Raises $200 Million, Plans Acquisitions

    Hold The Phone – Adknowledge Raises $200 Million, Plans Acquisitions

    Did I say online advertising company Adknowledge raised $45 million in venture capital? I did, and they did, but Adknowledge actually secured more than four times as much in total consideration, in a combination of debt and equity financing. I’m still waiting for someone at Adknowledge to get back to my requests for information, but this morning they publicly announced that… Read More

  • Wow – Online Advertising Company Adknowledge Raises $45 Million

    Wow – Online Advertising Company Adknowledge Raises $45 Million

    Adknowledge, which bills itself as the operator of the world’s largest privately held Internet advertising network, has raised $45 million in funding, an SEC filing reveals. This isn’t the first time the company has raised a monster round – Adknowledge secured $48 million in funding from Technology Crossover Ventures (TCV) back in 2006. Read More

  • Adknowledge Continues Shopping Spree, Acquires SocialMedia.com's Ad Network

    Online advertising company Adknowledge has obtained the advertising business of SocialMedia.com, a social media advertising platform. The terms of the agreement have not been disclosed. Adknowledge says that the move will “strengthen” the company’s position as a monetization platform for publishers of social apps and social games. SocialMedia, which company specializes in… Read More

  • The Value Of Virtual Currency: The Real Price Of Super Rewards Was Closer to $50 Million

    Last week saw an unusual burst of acquisition activity among Web companies. Yahoo bought email add-on Xoopit for about $20 million, Nokia bought social address book provider Cellity, and overshadowing them all was Amazon’s $928 million purchase of Zappos. But the week started off with another acquisition which quickly got lost in all the subsequent news. Advertising network… Read More

  • ShopIt Acquires Triana Global, Launches Ad Network For Social Networks

    ShopIt, a social commerce platform that enables people to set up an online store and sell goods through a variety of social networking services, has finished integrating its recently acquired Triana Global publisher network and relaunching it as ShopIt Media, another social advertising platform. Like many others, Triana Global claims to have been one of the first ad networks that started… Read More

  • Adknowledge On Acquisition Spree, Buys Lookery's Advertising Business

    After announcing the acquisition of Adonomics earlier this week, Adknowledge lets us know that they’ve bought Lookery’s ad serving business to complement its other daughter company, Cubics (which it acquired in December 2007). The terms of the agreement have not been disclosed. From the announcement: Lookery has been seeking a company to acquire its ad serving business that is able… Read More

  • Adonomics Folds Into Adknowledge. How Much Are Those Facebook Apps Worth Now?

    Remember Adonomics (formerly Appaholic), the fishy analytics directory website for Facebook applications that we uncovered was used to pimp a service (the UADA, dead and buried now) from the same people who backed them (Altura Ventures), by ranking them as the biggest Facebook app creator before they ever launched? Well, we sure do. According to AllFacebook, Adonomics has now been acquired… Read More