Adidas

Nike debuts its first SNKRS stash drop at a concert with Kendrick Lamar and SZA

On a mild Thursday night at the Los Angeles Forum, Nike’s public relations team and a group of journalists from some of the country’s leading lifestyle, tech, and general interest websites

Sophia Amoruso, Carbon’s Dr. Joseph DeSimone, and Adidas’ Eric Liedtke to crash Disrupt SF

Disrupt lands in San Francisco this September, and the agenda is shaping up to be absolutely amazing. With new digs at Moscone West and expanded capacity, we expect Disrupt SF (September 5-7) to be th

The Adidas-branded Fitbit Ionic smartwatch arrives March 19 for $330

The Fitbit Ionic was designed to be the future of the struggling wearable maker, but so far the smartwatch has failed to catch the world on fire. As CEO James Park put it during this week’s financia

Adidas joins Carbon’s board as its 3D printed shoes finally drop

In its three and a half years of existence, Carbon has become a leading light in the industry-wide push to bring 3D printing to manufacturing. The company’s proprietary CLIP tech has sped up the pro

Carbon is raising a $200 million Series D to scale 3D printing for manufacturing

It’s hard to get a much better poster child for your 3D printing company than Futurecraft 4D. Adidas’s line of custom 3D sneakers are all you really need to know when it comes to 3D printing’s p

Crunch Report | YouTube Red pulls plug on ‘Super Size Me 2’

Today’s Stories  YouTube Red cancels release of Morgan Spurlock’s ‘Super Size Me 2’ following filmmaker’s sexual abuse confessions Twitter today starts enforcing new rules around violence a

Adidas shifts away from making its own wearable tech

Wearables are hard. Some of the biggest names in technology have tried and failed to find success in the space, and even those that have become synonymous with the category have struggled to keep up.

Fitbit is teaming with Adidas for a branded version of its Ionic smartwatch

The Ionic needs to be a big product for Fitbit . Sure, the company’s CEO assured me that it’s not make or break, but after years of research and development and tens of millions in acquisitions, F

Adidas’ latest 3D-printed shoe puts mass production within sight

Adidas unveiled their latest 3D-printed shoe last night, the Futurecraft 4D. The shoe is a huge improvement on their last 3D-printed runners, which were more of a concept than an actual product. The

A closer look at the 3D-printed Adidas 3D Runners

The 3D Runners aren’t going to change the sneaker world. Not yet, at least. For now, the technology isn’t affordable or scalable enough for the mainstream shoe-buying public. The $333 price tag is

Adidas puts a limited number of its 3D printed running shoes up for sale

Five or so months after showing off its 3D-printed running shoes, Adidas is finally ready to put the things on sale — with, naturally, a few key caveats. First, they’re going to run $333. But

Adidas will offer runners gait analysis with shoe-worn sensors at its retail stores

On Thursday, Adidas will open a new flagship retail location on the outskirts of Times Square. It’s the largest of German shoe giant’s stores – and the first in a string of upscale brick and mor

These Adidas shoes are biodegradable

These Adidas kicks are woven from Biosteel fiber, a material designed to replicate spider silk that was developed by a German biotech company. The material is lighter than other synthetic materials an

Adidas will open a new robot-staffed shoe factory in Atlanta in 2017

Your next Adidas runners might be made in America – by a robot. The shoemaker revealed more details today about its coming ‘Speedfactory,’ which it previously announced would be coming t

Adidas and Kanye West expand their partnership with planned sports gear and Yeezy retail stores

Kanye West and Adidas just announced they are turning their Yeezy collaboration into a full-fledged partnership. The deal, which Adidas is calling “the most significant partnership ever created

Adidas wants to put these Zone fitness trackers on every kid in PE class

Everybody likes a good fitness tracker, but nobody is thinking about the children. The poor dears are being left out of the wearable revolution — looks like it's up to Adidas to put a gadget on ever

Runtastic Acquired By Adidas For $240M

Long time fitness app maker Runtastic has been acquired by sportswear brand adidas Group. The news was announced today in a blog post. The deal values Runtastic at €220 million ($240 million). The t

Are Adidas Springblades The New Crazy Monkey Shoes?

It is a point of pride and, to an extent, shame that I introduced the TC audience to minimal running shoes aka <a href="https://beta.techcrunch.com/2009/11/19/this-season-crazy-monkey-shoes-are-the-ne

Adidas Launches The SPEED_CELL Workout Tracker

Not content to let <a HREF="https://beta.techcrunch.com/tag/Nike">Nike</a> hog the spotlight, Adidas has launched the SPEED_CELL, a <a HREF="http://www.adidas.com/us/micoach/">miCoach</a> compatible s

Adidas Now Has The Lightest Shoe In All Of Basketball. You Might Even Call It Crazy Light.

<img src="http://www.crunchgear.com/wp-content/uploads/2011/04/crazylight.jpg" />You're looking at the lightest shoe in all of basketball. It's the Adidas adiZero Crazy Light, and it weighs a mere 9.8
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