Adidas
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Adidas will open a new robot-staffed shoe factory in Atlanta in 2017
Your next Adidas runners might be made in America – by a robot. The shoemaker revealed more details today about its coming ‘Speedfactory,’ which it previously announced would be coming to the U.S. in 2017. The factory will call Atlanta home, and feature 74,000 square feet of robot shoemaking capability, with full operational status target for the end of next year. The factory… Read More
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Adidas and Kanye West expand their partnership with planned sports gear and Yeezy retail stores
Kanye West and Adidas just announced they are turning their Yeezy collaboration into a full-fledged partnership. The deal, which Adidas is calling “the most significant partnership ever created between a non-athlete and an athletic brand”, will result in the creation of a new business unit inside of Adidas – akin to how Nike handles the Michael Jordan brand. The new unit will… Read More
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Adidas wants to put these Zone fitness trackers on every kid in PE class
Everybody likes a good fitness tracker, but nobody is thinking about the children. The poor dears are being left out of the wearable revolution — looks like it’s up to Adidas to put a gadget on every wrist and a smile on every PE teacher’s face. Read More
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Runtastic Acquired By Adidas For $240M
Long time fitness app maker Runtastic has been acquired by sportswear brand adidas Group. The news was announced today in a blog post. The deal values Runtastic at €220 million ($240 million). The transaction was signed and closed today. The European app maker, which was founded in Austria back in 2009, before the quantified self movement got into its full stride, has more than 20… Read More
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Are Adidas Springblades The New Crazy Monkey Shoes?
It is a point of pride and, to an extent, shame that I introduced the TC audience to minimal running shoes aka crazy monkey shoes. Since first reviewing odd shoes back in 2009 I’ve tried to to keep up with the trends. The latest stop in my exploration? Adidas Springblade. Read More
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Adidas Launches The SPEED_CELL Workout Tracker
Not content to let Nike hog the spotlight, Adidas has launched the SPEED_CELL, a miCoach compatible shoe dongle that senses your foot’s speed, acceleration, and distance travelled. The SPEED_CELL works with multiple sports and fits right inside the shoe’s outsole. Unlike the Nike+ gear, the SPEED_CELL is more focused on general sporting rather than solely on running. It offers a… Read More
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Adidas Now Has The Lightest Shoe In All Of Basketball. You Might Even Call It Crazy Light.
You’re looking at the lightest shoe in all of basketball. It’s the Adidas adiZero Crazy Light, and it weighs a mere 9.8 ounces. With the Crazy Light, Adidas now has the market cornered on lightest-footwear in three sports: basketball, football, and soccer, soccer being the best sport of the three, of course. Read More
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Incoming Adidas AdiZero 5-Star Is The Lightest Football (As In NFL) Cleat Ever Created
The new year has started, and we’re getting back into the swing of things here at CG. (CES is this week, woo~!) The first big thing I have to share with y’all? Yet another example convergence of tech and sport. Last year saw a number of such convergences, from the Jabulani soccer ball at the World Cup (by the way, where did all those complaints surrounding the Jabulani go? The ball… Read More
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Sennheiser + Adidas = HD 25 Originals
Not too much to this next bit, but not every post is the size of the Fallout: New Vegas strategy guide. Sennheiser has teamed up with Adidas to create the HD 25 Originals, a pair of headphones that “are ideal for everyday listening in comfort and style or when you are working in the club or studio.” Read More
Latest Crunch Report
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Adidas' NBA Revolution 30 Jersey: TechFit, Climacool, The Works
Looks like some of the technological advancements adidas brought to the World Cup (and have since moved into the domestic leagues… see Alexandre Pato wearing that TechFit kit) are starting to make their way into American sports. The company announced earlier today the release of NBA Revolution 30, the “lightest and most technologically advanced” NBA uniforms ever. That means when… Read More
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"Braawrglrrlgrr!" Means "I Like This Coat" in Wookie
Adidas Originals, makers of the Star Wars kicks, is about to drop some Kashyyk on you and yours. The Wookiee coat features a furry hood, a Wookie belt (what did he have in there anyway?) and a quilted outer shell. Read More -
Adidas MiCoach Now On iPhone, BlackBerry: GPS-Assisted Exercise Gets You Into Shape For Free
MiCoach, Adidas’ easy-to-use training system that first debuted at CES in January, is now available for your iPhone and BlackBerry. With the App, which is free, you’re able to exercise (run or jog, primarily) more efficiently than you might otherwise be able to. Used in conjunction with the MiCoach Web site, you can plan a safe exercise regimen to lose weight, build stamina, or… Read More
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Gentlemen – the Adidas Han Solo SL-72
Oh man. I want these so bad. I want them more than the Wings and the X-Wings combined. I don’t often gush about fashion, but I just think these are unbelievably cool. Also, they are associated with Han Solo, who is one of my personal heroes (the others being Carl Sagan and Captain America). Available this fall, likely for way too much money. [via High Snobiety, Fashionably Geek, and… Read More -
New Adidas Wings 2.0 shoes are the next best thing to actual flying kicks
Adidas has a hit on their hands, I think — not just with these “Wings 2.0” shoes designed by Jeremy Scott. The Star Wars line of originals was also a huge hit. Custom, short-run gear like this is blowing up — even mad designs (like these) are going to find buyers (like me). Combine expert curating with the long tail effect and… yeah. Wings on your shoes. More… Read More -
Stats show the ‘good’ Nike T90 Ascente is nearly identical to the World Cup's ‘bad’ Adidas Jabulani: So what gives?
Credit to Pocket-lint, a fine site, for comparing the Adidas Jabulani, the ball that’s used in the World Cup, and the Nike T90 Ascente, the ball that’s used in the English, Spanish, and Italian leagues. The ides was to see if you could find out, once and for all, if there’s something inherent in the design of the Jabulani that makes it fly all over the place. Conclusion? Read More
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Video: Snoop Dogg, David Beckham re-create Star Wars cantina scene for World Cup funsies
In the interest of killing two minutes of your time: the famous Star Wars cantina scene, as remixed by Adidas. Yes, that’s Snoop Dogg wielding a lightsaber. You youngsters may not know this, but Snoop Dogg used to be a legit gangsta. Now? /me whistles cantina song Read More
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Jabulani designer defends World Cup ball, says players just not used to playing at altitiude
The lead developer of the Jabulani, the ball that will be used in the World Cup, has hit back at his noisy critics. Dr. Andy Harland, who helped design the ball at England’s Loughborough University’s Sports Technology Institute, says that what many players are complaining about now, that the ball “moves strangely” or whatever, can be attributed to using the ball at… Read More
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Adidas F50 adiZero: Messi (and others) will wear the lightest soccer boot in human history at the World Cup
A little while ago I brought news of the super-duper technology that adidas’ kits (“jerseys”) will utilize at the World Cup. We all had a good time, yes? Well today there’s news of the boot, the F50 adiZero, that the likes of Leo Messi and David Villa (soon to be teammates at FC Barcelona maybe~!) and Jozy Altidore will use to score many goals. Adidas says it’s… Read More
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The Adidas Jo'bulani will be used in the FIFA World Cup final
You’re already familiar with the Adidas Jabulani, the ball that will be used during the FIFA World Cup this year. It’s the roundest ball ever created—impressive—and hopefully Messi will score many goals with it. Well, now say hello to the Jo’bulani, the ball that will be used during the final game of the tournament. It seems to be a palette swap of the Jabulani… Read More
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Big time World Cup sponsors like Sony and Adidas are failing at the Internet
You guys have heard of Google, right? Congratulations, you’re smarter than the likes of Sonyand Adidas! A new study has found that these companies, and other prominent FIFA World Cup sponsors, like Coca-Cola and Emirates, have failed to leverage Google (specifically) and the Internet (more generally) to link themselves to the event. You’d think that after shelling out so much money… Read More
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