Adidas

  • These Adidas shoes are biodegradable

    These Adidas shoes are biodegradable

    These Adidas kicks are woven from Biosteel fiber, a material designed to replicate spider silk that was developed by a German biotech company. The material is lighter than other synthetic materials and is quite strong. It’s also, perhaps most notably, 100 percent naturally biodegradable. Read More

  • Adidas will open a new robot-staffed shoe factory in Atlanta in 2017

    Adidas will open a new robot-staffed shoe factory in Atlanta in 2017

    Your next Adidas runners might be made in America – by a robot. The shoemaker revealed more details today about its coming ‘Speedfactory,’ which it previously announced would be coming to the U.S. in 2017. The factory will call Atlanta home, and feature 74,000 square feet of robot shoemaking capability, with full operational status target for the end of next year. The factory… Read More

  • Adidas and Kanye West expand their partnership with planned sports gear and Yeezy retail stores

    Adidas and Kanye West expand their partnership with planned sports gear and Yeezy retail stores

    Kanye West and Adidas just announced they are turning their Yeezy collaboration into a full-fledged partnership. The deal, which Adidas is calling “the most significant partnership ever created between a non-athlete and an athletic brand”, will result in the creation of a new business unit inside of Adidas – akin to how Nike handles the Michael Jordan brand. The new unit will… Read More

  • Adidas wants to put these Zone fitness trackers on every kid in PE class

    Adidas wants to put these Zone fitness trackers on every kid in PE class

    Everybody likes a good fitness tracker, but nobody is thinking about the children. The poor dears are being left out of the wearable revolution — looks like it’s up to Adidas to put a gadget on every wrist and a smile on every PE teacher’s face. Read More

  • Runtastic Acquired By Adidas For $240M

    Runtastic Acquired By Adidas For $240M

    Long time fitness app maker Runtastic has been acquired by sportswear brand adidas Group. The news was announced today in a blog post. The deal values Runtastic at €220 million ($240 million). The transaction was signed and closed today. The European app maker, which was founded in Austria back in 2009, before the quantified self movement got into its full stride, has more than 20… Read More

  • Are Adidas Springblades The New Crazy Monkey Shoes?

    Are Adidas Springblades The New Crazy Monkey Shoes?

    It is a point of pride and, to an extent, shame that I introduced the TC audience to minimal running shoes aka crazy monkey shoes. Since first reviewing odd shoes back in 2009 I’ve tried to to keep up with the trends. The latest stop in my exploration? Adidas Springblade. Read More

  • Adidas Launches The SPEED_CELL Workout Tracker

    Adidas Launches The SPEED_CELL Workout Tracker

    Not content to let Nike hog the spotlight, Adidas has launched the SPEED_CELL, a miCoach compatible shoe dongle that senses your foot’s speed, acceleration, and distance travelled. The SPEED_CELL works with multiple sports and fits right inside the shoe’s outsole. Unlike the Nike+ gear, the SPEED_CELL is more focused on general sporting rather than solely on running. It offers a… Read More

  • Adidas Now Has The Lightest Shoe In All Of Basketball. You Might Even Call It Crazy Light.

    You’re looking at the lightest shoe in all of basketball. It’s the Adidas adiZero Crazy Light, and it weighs a mere 9.8 ounces. With the Crazy Light, Adidas now has the market cornered on lightest-footwear in three sports: basketball, football, and soccer, soccer being the best sport of the three, of course. Read More

  • Incoming Adidas AdiZero 5-Star Is The Lightest Football (As In NFL) Cleat Ever Created

    The new year has started, and we’re getting back into the swing of things here at CG. (CES is this week, woo~!) The first big thing I have to share with y’all? Yet another example convergence of tech and sport. Last year saw a number of such convergences, from the Jabulani soccer ball at the World Cup (by the way, where did all those complaints surrounding the Jabulani go? The ball… Read More

  • Sennheiser + Adidas = HD 25 Originals

    Not too much to this next bit, but not every post is the size of the Fallout: New Vegas strategy guide. Sennheiser has teamed up with Adidas to create the HD 25 Originals, a pair of headphones that “are ideal for everyday listening in comfort and style or when you are working in the club or studio.” Read More

  • Adidas' NBA Revolution 30 Jersey: TechFit, Climacool, The Works

    Looks like some of the technological advancements adidas brought to the World Cup (and have since moved into the domestic leagues… see Alexandre Pato wearing that TechFit kit) are starting to make their way into American sports. The company announced earlier today the release of NBA Revolution 30, the “lightest and most technologically advanced” NBA uniforms ever. That means when… Read More

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