adi tatarko

Houzz lays off 155 employees, cuts executive salaries

Houzz, an online platform for home renovation and design, has laid off 155 employees, roughly 10% of its staff, per an internal memo obtained by TechCrunch. Executive salaries also took a cut. The com

Sequoia-backed Houzz scraps plan to create home goods in-house

Houzz, the home decorating startup backed by Sequoia Capital, has scrapped a plan that would have seen the company design and sell its own houseware. The plan, a pilot program called Private Label, wa

Hear how Houzz’s Adi Tatarko and Alon Cohen built a $4B company at Disrupt SF

Teamwork makes the dream work, as the saying goes. And in the case of Houzz, the founding team of Adi Tatarko and Alon Cohen have made that dream work in spades. The husband-and-wife duo has built a m

Houzz CEO Adi Tatarko Wants To Redefine The Term “Unicorn”

Houzz co-founder and CEO Adi Tatarko says she wants to redefine the word "unicorn" in tech industry lingo. The term, which refers to companies whose valuations are in the billion-dollar range, could e

Adi Tatarko Is In The Houzz For TC Disrupt

Founders often like to say that they are passionate about their companies, but it's not always a sure bet that your labor of love can be converted into a grand slam success. Yet that is exactly what h

Houzz CEO Adi Tatarko On Building A Successful Marketplace

Scaling a marketplace is a huge challenge, but Houzz seems to have cracked the code in connecting customers who wish to remodel their homes with local professionals who can get the job done. Backstage