Time Inc-owned Viant acquires mobile ad company Adelphic

Viant, the ad tech company acquired by Time Inc. last year, just announced an acquisition of its own. The company has reached an agreement to buy Adelphic, an ad startup focused on mobile and cross-d

Mobile Ad Startup Adelphic Hires WPP’s Michael Collins As CEO

<a target="_blank" href="">Adelphic</a> is announcing that Michael Collins (pictured), previously global CEO at <a target="_blank" href="">WPP</a>-owned mobile