ad tech

  • Twitch’s new video ads can’t be blocked

    Twitch’s new video ads can’t be blocked

    Twitch, the Amazon-owned video streaming platform which is today used by over 2 million broadcasters, announced today its plans to begin selling video ads in its partners’ live streams which can’t be blocked by third-party ad blockers. These ads will roll out this week, and will be delivered through Twitch’s new SureStream video technology platform, which also offers… Read More

  • TVision raises $6.8M to take on Nielsen with thermal eye and emotion tracking tech

    TVision raises $6.8M to take on Nielsen with thermal eye and emotion tracking tech

    Another startup out of MIT built on computer vision and focused on eye-tracking technology has raised funding to build out its business: Boston-based TVision Insights, which tracks who is watching what on TV and how they are reacting to it, and then works with advertisers and broadcasters to provide them with that data to have better insights into their programming, has raised $6.8… Read More

  • The biggest problem with Snapchat’s geofilter product

    The biggest problem with Snapchat’s geofilter product

    Snapchat’s current geofilter product is a nightmare for event managers, brands, and any commercial business because anyone can coat-tail or hijack the space. Let’s say you’re holding a political rally at City Hall, and you want to buy a geofilter for the augmented Snapchat space at the event. When you go to purchase it from Snapchat, your plan gets rejected. Why? Someone… Read More

  • Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash

    Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash

    Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ends weeks of speculation in which people guessed that Marketo would be snapped up potentially by strategics like Microsoft (who is a big partner of Marketo) or SAP. In the end, it’s a PE… Read More

  • Validating adtech: Innovation is a stronger proof point than share price Crunch Network

    Validating adtech: Innovation is a stronger proof point than share price

    Adtech is in trouble because many firms have gotten the cold shoulder from venture capital. Supposedly. Another way to say that, of course, is that smart venture capitalists passed on startups that failed to demonstrate how they would add value to the space. So is that bad news or good news for adtech? Read More

  • How emerging tech can solve ad desensitization Crunch Network

    How emerging tech can solve ad desensitization

    Advertising has lost sight of a very basic concept: The pleasure principle. In the “golden days,” the 1960s and 1970s, colorful creative in a full-page spread was enough to create buzz — and that’s not just Mad Men nostalgia talking. With the advent of the Internet, new technology had the power to make advertising more poignant; instead, the worst-case scenario happened. Read More

  • RNTS buys Inneractive for up to $72M as ad tech consolidation continues

    RNTS buys Inneractive for up to $72M as ad tech consolidation continues

    RNTS, the German parent company of Fyber (formerly known as SponsorPay) and Heyzap, continues its run of ad tech acquisitions. Today the company announced that it has acquired Inneractive, an Israeli-based real-time bidding and mobile ad exchange, for $46 million in cash, plus up to $26 million in earn-outs and retention payments, with the deal expected to complete in Q2. This is a good… Read More

  • Twitter Ended Up Paying $479M For Adtech Startup TellApart, 10-K Reveals

    Twitter Ended Up Paying $479M For Adtech Startup TellApart, 10-K Reveals

    Twitter’s largest acquisition to date, of the adtech business TellApart, has turned out to be a little less big than originally thought. Back in April 2015, it was calculated that Twitter would pay nearly $533 million for TellApart based on the company’s share price at the time. But a 10-K report published today notes the final numbers: It was nearly $54 million lower… Read More

  • Synacor Buys Technorati For Just $3M To Build Out Its Mobile And Ad Tech Business

    Synacor Buys Technorati For Just $3M To Build Out Its Mobile And Ad Tech Business

    Yet more consolidation underway in the ad tech business, and a resting place for what was once a leading authority for ranking important blogs and other sites online: Synacor, a company that provides monetization services for ISPs, carriers and others that offer content services, has acquired Technorati. Alongside the official confirmation, Synacor also posted an 8-K form with the price… Read More

  • Telenor Jumps Into Ad Tech, Acquires Tapad For $360M

    Telenor Jumps Into Ad Tech, Acquires Tapad For $360M

    Verizon isn’t the only carrier that wants to ramp up in ad tech to complement (and offset) its legacy business. Today, Norway-based Telenor announced that it has acquired Tapad, a New York-based cross-device retargeting startup co-founded by two Norwegians, Are Traasdahl and Dag Liodden, for $360 million “on a debt and cash-free basis.” The price covers 95% of the… Read More