ad tech

Podcast industry aims to better track listeners through new analytics tech called RAD

Internet users are already being tracked to death, with ads that follow us around, search histories that are collected and stored, emails that report back to senders when they’ve been read, webs

Google warns app developers of three malicious SDKs being used for ad fraud

A few days ago, Google removed popular Cheetah Mobile and Kika Tech apps from its Play Store following a BuzzFeed investigation, which discovered the apps were engaging in ad fraud. Today, as a resul

‘Google You Owe Us’ claimants aren’t giving up on UK Safari workaround suit

Lawyers behind a UK class-action style compensation litigation against Google for privacy violations have filed an application requesting permission to appeal against a recent High Court ruling block

Snap launches a certification program for AR shops to craft branded lenses

Snap has announced a partner program intended to make it easier for brands to get on board with — and pay for — its augmented reality “lenses” by helping advertisers find certi

New YouTube ads will push viewers to download apps, book trips, find movie showtimes

YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond

Apple’s Search Ads expand to six more markets in Europe and Asia

In December, Apple introduced a new pay-per-install ad product called Search Ads Basic aimed at smaller developers, to complement the existing Search Ads product, which then became known as Search Ads

Reminder: Other people’s lives are not fodder for your feeds

#PlaneBae You should cringe when you read that hashtag. Because it’s a reminder that people are being socially engineered by technology platforms to objectify and spy on each other for voyeurist

WTF is dark pattern design?

If you’re a UX designer you won’t need this article to tell you about dark pattern design. But perhaps you chose to tap here out of a desire to reaffirm what you already know — to fe

YouTube woos brands with its new Creative Suite of ad tools

YouTube hopes a new set of creative tools will help it win back advertisers who may have grown disenchanted with the video network due to its ongoing content scandals. The company announced this morni

Internet titans ask for ‘flexibility’ with new election ad regulations

A trade group representing big tech’s interests in Washington reached out to the Federal Election Commission (FEC) on Tuesday to weigh in on proposed regulation that would affect the disclosure

Pandora doubles down on ad tech with acquisition of AdsWizz for $145 million

Pandora announced this morning it’s acquiring digital audio ad technology firm AdsWizz for $145 million, as a combination of at least 50 percent cash, with the remaining paid in either cash or s

Some apps were listening to you through the smartphone’s mic to track your TV viewing, says report

There may be a reason why that ol’ “Facebook is listening to you talk” conspiracy theory refuses to die – and not just because Facebook’s ad technology has gotten so good

Airbnb acquires ad tech startup AdBasis

It looks like accessibility isn’t the only thing that Airbnb wants to upgrade on its platform. On the same day that Airbnb announced that it acquired Accomable, an “Airbnb for disabled tra

Sources: Snap has acquired Metamarkets for less than $100M to step up its ad tech play

As Snap, the parent company of Snapchat, gears up to report its quarterly earnings next week, it looks like the company is making some moves to beef up its primary business line, advertising. TechCrun

AdAsia snags another $2.5M led by listed Japanese newsreader firm Gunosy

Japanese news app Gunosy, which listed on the Tokyo Stock Exchange two years ago, has put its weight and money behind ambitious ad tech startup AdAsia. Singapore-based AdAsia, founded in April 2016

Telco Altice to acquire video ad tech player Teads for $308M

Another telco is buying an adtech firm -- today it's been confirmed that video ad player Teads is being acquired by Dutch telecom Altice, which has some 50 million fixed and mobile subscribers, the ma

Singtel’s digital ad division Amobee acquires Turn for $310M

Amobee just announced that it has agreed to acquire adtech company Turn for $310 million. Amobee used to be a mobile ad startup itself, before a 2012 acquisition by Singtel, where it remains a su

Snap ad exec Sriram Krishnan leaves, but not why you think

Flying from SF to LA every week sucks, and so Sriram Krishnan is leaving a big financial opportunity at Snap to ditch the commute. The former Facebook Audience Network executive spent the last year ru

Messaging app Viber names mobile ad vet Djamel Agaoua as new CEO

While messaging app watchers are waiting for Snap Inc. to announce its IPO, another app has appointed a new CEO. Viber — the messaging app that was acquired by Rakuten in 2014 — has anno

Disqus lays off 11 as it plans a deeper focus on data

Some downsizing and refocusing is underway at Disqus, the startup incubated at Y-Combinator that became an early mover in the business of offering a plug-in to help online publishers manage comment
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