ad tech

Apple’s Search Ads expand to six more markets in Europe and Asia

In December, Apple introduced a new pay-per-install ad product called Search Ads Basic aimed at smaller developers, to complement the existing Search Ads product, which then became known as Search Ads

Reminder: Other people’s lives are not fodder for your feeds

#PlaneBae You should cringe when you read that hashtag. Because it’s a reminder that people are being socially engineered by technology platforms to objectify and spy on each other for voyeurist

WTF is dark pattern design?

If you’re a UX designer you won’t need this article to tell you about dark pattern design. But perhaps you chose to tap here out of a desire to reaffirm what you already know — to fe

YouTube woos brands with its new Creative Suite of ad tools

YouTube hopes a new set of creative tools will help it win back advertisers who may have grown disenchanted with the video network due to its ongoing content scandals. The company announced this morni

Internet titans ask for ‘flexibility’ with new election ad regulations

A trade group representing big tech’s interests in Washington reached out to the Federal Election Commission (FEC) on Tuesday to weigh in on proposed regulation that would affect the disclosure

Pandora doubles down on ad tech with acquisition of AdsWizz for $145 million

Pandora announced this morning it’s acquiring digital audio ad technology firm AdsWizz for $145 million, as a combination of at least 50 percent cash, with the remaining paid in either cash or s

Some apps were listening to you through the smartphone’s mic to track your TV viewing, says report

There may be a reason why that ol’ “Facebook is listening to you talk” conspiracy theory refuses to die – and not just because Facebook’s ad technology has gotten so good

Airbnb acquires ad tech startup AdBasis

It looks like accessibility isn’t the only thing that Airbnb wants to upgrade on its platform. On the same day that Airbnb announced that it acquired Accomable, an “Airbnb for disabled tra

Sources: Snap has acquired Metamarkets for less than $100M to step up its ad tech play

As Snap, the parent company of Snapchat, gears up to report its quarterly earnings next week, it looks like the company is making some moves to beef up its primary business line, advertising. TechCrun

AdAsia snags another $2.5M led by listed Japanese newsreader firm Gunosy

Japanese news app Gunosy, which listed on the Tokyo Stock Exchange two years ago, has put its weight and money behind ambitious ad tech startup AdAsia. Singapore-based AdAsia, founded in April 2016

Telco Altice to acquire video ad tech player Teads for $308M

Another telco is buying an adtech firm -- today it's been confirmed that video ad player Teads is being acquired by Dutch telecom Altice, which has some 50 million fixed and mobile subscribers, the ma

Singtel’s digital ad division Amobee acquires Turn for $310M

Amobee just announced that it has agreed to acquire adtech company Turn for $310 million. Amobee used to be a mobile ad startup itself, before a 2012 acquisition by Singtel, where it remains a su

Snap ad exec Sriram Krishnan leaves, but not why you think

Flying from SF to LA every week sucks, and so Sriram Krishnan is leaving a big financial opportunity at Snap to ditch the commute. The former Facebook Audience Network executive spent the last year ru

Messaging app Viber names mobile ad vet Djamel Agaoua as new CEO

While messaging app watchers are waiting for Snap Inc. to announce its IPO, another app has appointed a new CEO. Viber — the messaging app that was acquired by Rakuten in 2014 — has anno

Disqus lays off 11 as it plans a deeper focus on data

Some downsizing and refocusing is underway at Disqus, the startup incubated at Y-Combinator that became an early mover in the business of offering a plug-in to help online publishers manage comment

Twitch’s new video ads can’t be blocked

Twitch, the Amazon-owned video streaming platform which is today used by over 2 million broadcasters, announced today its plans to begin selling video ads in its partners’ live streams which ca

TVision raises $6.8M to take on Nielsen with thermal eye and emotion tracking tech

Another startup out of MIT built on computer vision and focused on eye-tracking technology has raised funding to build out its business: Boston-based TVision Insights, which tracks who is watching wh

The biggest problem with Snapchat’s geofilter product

Snapchat’s current geofilter product is a nightmare for event managers, brands, and any commercial business because anyone can coat-tail or hijack the space. Let’s say you’re holding a p

Mobile ad tech firm Smaato acquired by China-based group for $148M

Mobile advertising company Smaato is set to become the latest technology startup to be acquired by Chinese investors, after the San Francisco firm announced that Beijing-based Spearhead Integrated Mar

Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news end
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