ad tech

Some apps were listening to you through the smartphone’s mic to track your TV viewing, says report

There may be a reason why that ol’ “Facebook is listening to you talk” conspiracy theory refuses to die – and not just because Facebook’s ad technology has gotten so good

Airbnb acquires ad tech startup AdBasis

It looks like accessibility isn’t the only thing that Airbnb wants to upgrade on its platform. On the same day that Airbnb announced that it acquired Accomable, an “Airbnb for disabled tra

Sources: Snap has acquired Metamarkets for less than $100M to step up its ad tech play

As Snap, the parent company of Snapchat, gears up to report its quarterly earnings next week, it looks like the company is making some moves to beef up its primary business line, advertising. TechCrun

AdAsia snags another $2.5M led by listed Japanese newsreader firm Gunosy

Japanese news app Gunosy, which listed on the Tokyo Stock Exchange two years ago, has put its weight and money behind ambitious ad tech startup AdAsia. Singapore-based AdAsia, founded in April 2016

Telco Altice to acquire video ad tech player Teads for $308M

Another telco is buying an adtech firm -- today it's been confirmed that video ad player Teads is being acquired by Dutch telecom Altice, which has some 50 million fixed and mobile subscribers, the ma

Singtel’s digital ad division Amobee acquires Turn for $310M

Amobee just announced that it has agreed to acquire adtech company Turn for $310 million. Amobee used to be a mobile ad startup itself, before a 2012 acquisition by Singtel, where it remains a su

Snap ad exec Sriram Krishnan leaves, but not why you think

Flying from SF to LA every week sucks, and so Sriram Krishnan is leaving a big financial opportunity at Snap to ditch the commute. The former Facebook Audience Network executive spent the last year ru

Messaging app Viber names mobile ad vet Djamel Agaoua as new CEO

While messaging app watchers are waiting for Snap Inc. to announce its IPO, another app has appointed a new CEO. Viber — the messaging app that was acquired by Rakuten in 2014 — has anno

Disqus lays off 11 as it plans a deeper focus on data

Some downsizing and refocusing is underway at Disqus, the startup incubated at Y-Combinator that became an early mover in the business of offering a plug-in to help online publishers manage comment

Twitch’s new video ads can’t be blocked

Twitch, the Amazon-owned video streaming platform which is today used by over 2 million broadcasters, announced today its plans to begin selling video ads in its partners’ live streams which ca

TVision raises $6.8M to take on Nielsen with thermal eye and emotion tracking tech

Another startup out of MIT built on computer vision and focused on eye-tracking technology has raised funding to build out its business: Boston-based TVision Insights, which tracks who is watching wh

The biggest problem with Snapchat’s geofilter product

Snapchat’s current geofilter product is a nightmare for event managers, brands, and any commercial business because anyone can coat-tail or hijack the space. Let’s say you’re holding a p

Mobile ad tech firm Smaato acquired by China-based group for $148M

Mobile advertising company Smaato is set to become the latest technology startup to be acquired by Chinese investors, after the San Francisco firm announced that Beijing-based Spearhead Integrated Mar

Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news end

Validating adtech: Innovation is a stronger proof point than share price

Adtech is in trouble because many firms have gotten the cold shoulder from venture capital. Supposedly. Another way to say that, of course, is that smart venture capitalists passed on startups that fa

How emerging tech can solve ad desensitization

Advertising has lost sight of a very basic concept: The pleasure principle. In the “golden days,” the 1960s and 1970s, colorful creative in a full-page spread was enough to create buzz -- and that

RNTS buys Inneractive for up to $72M as ad tech consolidation continues

RNTS, the German parent company of Fyber (formerly known as SponsorPay) and Heyzap, continues its run of ad tech acquisitions. Today the company announced that it has acquired Inneractive, an Isra

Twitter Ended Up Paying $479M For Adtech Startup TellApart, 10-K Reveals

Twitter’s largest acquisition to date, of the adtech business TellApart, has turned out to be a little less big than originally thought. Back in April 2015, it was calculated that Twitter wo

Synacor Buys Technorati For Just $3M To Build Out Its Mobile And Ad Tech Business

Yet more consolidation underway in the ad tech business, and a resting place for what was once a leading authority for ranking important blogs and other sites online: Synacor, a company that provides

Telenor Jumps Into Ad Tech, Acquires Tapad For $360M

Verizon isn’t the only carrier that wants to ramp up in ad tech to complement (and offset) its legacy business. Today, Norway-based Telenor announced that it has acquired Tapad, a New York-based
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