Meta today announced it’s making changes to increase transparency around ads. The company says it’s updating a nearly decade-old Facebook feature “Why am I seeing this ad?” to
Jailed Kremlin critic, Alexey Navalny, has hit out at adtech giants Meta and Google for shutting off advertising inside Russia following the country’s invasion of Ukraine which he argues has bee
An interesting new study of 1,759 iOS apps before and after Apple implemented a major privacy feature last year which required developers to ask permission to track app users — aka App Tracking
Google has just announced the next stage of trials of its Privacy Sandbox proposal — focused on ads relevance and measurement. The Sandbox refers to an evolving — and now very closely over
Apple is facing another privacy complaint in Europe: A startup lobby group, France Digitale, has asked the country’s data protection watchdog to investigate alleged breaches of EU rules. The com
As Google’s Privacy Sandbox remains under scrutiny over competition concerns, the tech giant has released an update claiming experimental ad-targeting techniques it’s developing as part of
Data management company Lotame is announcing a new way for publishers and marketers to track identity that it calls Panorama ID. For years, online advertisers have relied on cookies to track and targe
Facebook is making available to all users worldwide its “Off-Facebook Activity” tool, which allows users to manage and delete the data that third-party websites and apps share with Faceboo
The UK parliament has provided another telling glimpse behind the curtain of Facebook’s unregulated ad platform by publishing data on scores of pro-Brexit adverts which it distributed to UK vote
Facebook and WhatsApp have been issued with formal notices by France's data protection watchdog warning that data transfers being carried out for 'business intelligence' purposes currently lack a lega
The weight of problems being demonstrably attached to heavily used tech services has acquired such a gravitational and political pull that it's becoming harder and harder for these businesses to sides
Another privacy-related fine for Facebook in Europe: The Spanish data protection regulator has issued a €1.2M (~$1.4M) fine against the social media behemoth for a series of violations regarding its
U.S. carrier Verizon has launched a new rewards program as it pushes for more lucrative ways to eke money out of a subscriber base that's not growing as easily as it once was.
Facebook has denied it offers tools to advertisers to target users when they are in vulnerable emotional states.
It may be tough to remember given all the discussion about the role that Facebook’s News Feed may have played in getting Donald Trump elected, but the company was also criticized recently for
Facebook just announced some new features for its dynamic ads, aimed at making the format more appealing to businesses with brick-and-mortar stores. Facebook’s dynamic ads show you different pro
WhatsApp has started pushing out its new terms and conditions. If you want to opt out of sharing your data with Facebook for ad-targeting and product-related purposes, click through the slides to see
140 Proof, a company that helps advertisers target their campaigns based on social data, has been acquired by AcuityAds for up to $20 million in cash. 140 Proof co-founder and CEO Jon Elvekrog said th
Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app or take other actions that the devel
Ad-targeting startup Metadata announced it has raised $2 million in seed funding. Co-founder and CEO Gil Allouche said the company’s technology offers an effective way for businesses that sell
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