ad networks

New MoPub report aims to help publishers navigate the ad network landscape

Mobile publishers need to work with at least a few different ad networks — that’s kind of the whole point of ad exchanges like Twitter-owned MoPub . Today the company is releasing a report tha

Mobile Web Surfers Again Facing Unexpected Redirects To App Store, Native Apps

Remember the early days of web surfing? You'd be happily browsing through your favorite sites, clicking links - then, boom! - your screen was littered with pop-up advertisements! The problem became so

Apple’s Latest Crackdown: Apps Pulling The Advertising Identifier, But Not Showing Ads, Are Being Rejected From App Store

This weekend, Apple began rejecting mobile applications from the App Store which retrieve the end user’s IDFA (Identifier for Advertisers), but don’t show any ads. The IDFA is today the pr

Flurry’s New Ad Analytics Service Will Reveal The Effectiveness Of Mobile Ad Networks

Mobile app measurement and advertising platform <a target="_blank" href="">Flurry</a> is expanding its product lineup with a new service that will allow app marketers the ability

AdMob Dominates Android Ad Network Market Share

Mobile analytics firm <a href="">Xyologic</a> has released a market share breakdown that estimates the mobile ad and ad exchange network breakdowns on Android. According to its