Ad blocking

How Chrome’s built-in ad blocker will work when it goes live tomorrow

Chrome's built-in ad blocker will go live tomorrow. It's the first time Google will automatically block some ads in Chrome, but while quite a few online publishers are fretting about this move, as a r

Yandex bakes ad-blocking into its Russian browser

Yandex has added a native ad-blocking feature to its browser in Russia.

Thousands of major sites are taking silent anti-ad-blocking measures

It's no secret that ad blockers are putting a dent in advertising-based business models on the web. This has produced a range of reactions, from relatively polite whitelisting asks to dynamic redeploy

Google will turn on native ad-blocking in Chrome on February 15

Google is going to start blocking certain ads in Chrome, the company announced earlier this year. But now we know exactly when: February 15, 2018 (via VentureBeat) is the go-live date provided by the

Private search browser Cliqz buys Ghostery ad-tracker tool

Mozilla-backed Cliqz, a German startup building an anti-tracking browser with a built-in private search feature powered by aggregated usage of its products, is acquiring the consumer assets of ad-trac

Brave, the browser with built-in ad blocking, tries again on Android

Brave, the new web browser company co-founded by former Mozilla CEO Brendan Eich, has launched a do-over on Android. The earlier version of the ad-blocking browser utilized an odd user interface inv

Facebook ads still slipping past Adblock Plus via stripped-down code

The Adblock Plus crowdsourced hacker militia can’t keep up with Facebook’s disciplined army of engineers. When Facebook first announced it would circumvent ad blocking software, Adblock

Facebook isn’t just fighting ad blockers, it’s fighting the underlying causes of blocking

Many have interpreted Facebook’s move to “block the blockers” as a sign that Facebook is prioritizing its relationship to advertisers over users. It’s actually far more subtle. Facebook is try

YC-backed CoinTent says it can help publishers deal with ad blockers

CoinTent might be the solution for publishers worried about the money they’re losing to ad blocking. The San Francisco-based company started with a focus on paywalls, but it’s recently mo

Yandex applies AI to filter annoying ads on Android, powered by user reports

The rise in consumer usage of ad blockers is leading to a few creative alternatives to try to achieve a 'better relationship' between ad tech and web browsers. To wit Russia's Yandex, which has just a

Shine signs Africa’s Econet to its network level mobile ad-blocking

Wannabe ad industry nemesis Shine has chalked up another telco to commit to deploying its mobile ad blocking technology which uses deep packet inspection to detect and eject ads at the network level -

Brave, the ad-blocking browser from former Mozilla CEO, grabs $4.5 million

Brave Software, the new web browser company co-founded by former Mozilla CEO Brendan Eich, has raised $4.5 million in seed funding for the continued development of its open source browser that blocks

Yandex’s Android browser now supports third party ad-blocking extensions

Another brick in the wall for the mobile ad-blocking wars: Yandex has opened up its Android browser to third-party ad blocking extensions.

U.K. carrier Three says it will start trialling ad blocking next month with a 24-hour opt-in test

Back in February, U.K. mobile carrier Three said it would start to offer on its network opt-in ad blocking technology from Shine, potentially reaching 30 million customers in its network. Now the co

Google’s head of advertising talks ad blocking, mobile and micropayments

Google's Senior Vice President of Ads & Commerce Sridhar Ramaswamy took the stage at TechCrunch Disrupt NY today for a wide-ranging conversation with our own Anthony Ha. Given the current conve

AdBlock Plus closes in on a billion downloads

Ad blocking software’s usage on the web, and now mobile, has forced the media and publishing industry to look to new revenue models. And one of the most notable players in ad blocking is Germa

Opera backs IAB’s ‘Lean’ effort to make ads less annoying — with caveats

Opera looks to be throwing the ad industry a bit of a bone on the ad-blocking front by saying it wants to work with the IAB on a standardization effort around so-called Lean ads, perhaps with a view t

Adtech is going native on steroids, hyper-personalization and consolidation

After years of VC exuberance, 2015 marked the end of an investment cycle for the adtech industry. Quite a few companies with high valuations stumbled, downsized, restructured and pivoted in order to a

How emerging tech can solve ad desensitization

Advertising has lost sight of a very basic concept: The pleasure principle. In the “golden days,” the 1960s and 1970s, colorful creative in a full-page spread was enough to create buzz -- and that

Survey says 25 percent of smartphone owners have downloaded ad blockers

Mobile marketing company Tune is releasing a new report, where 24.6 percent of survey respondents said that they’d downloaded an ad-blocking app or browser. The company says it surveyed nearly
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