ad analytics

App Annie Now Tells Publishers How Well Facebook’s App Install Ads Work

App Annie, a company selling pick axes during the app store gold rush, is expanding its mobile app analytics platform today with the introduction of ad analytics for Facebook Ads. The change will im

Ad Analytics Firm Adometry Raises $8M Series D, Led By Shasta Ventures, To Beef Up Its Cross-Channel Marketing Tools, Reach

Ad analytics company Adometry has closed an $8 million Series D round, led by Shasta Ventures, with Austin Ventures and Sierra Ventures also participating. The company said it plans to use the funding