A/B testing

Spotify is introducing a new commercial product for software development teams called “Confidence,” which is based on its homegrown experimentation platform. Confidence is designed to make

Learn how to perform A/B tests, prioritize a list of tests, and run them with minimal external interference.

Despite the demand for platforms that let developers experiment with different versions of apps, the infrastructure required remains relatively complex to build. Beyond data pipelines and statistical

The Covid-19 pandemic has affected consumers’ behaviors and purchasing patterns; data-driven decision-making is even more crucial to ensure that companies’ products or services genuinely b

Amazon CloudWatch was introduced way back in 2009 to help AWS customers view data about their cloud usage and spending. Today at the dawn of AWS re:Invent, the company’s cloud customer conferenc

In this case study, we'll show how we used research-driven CRO (conversion rate optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company.

Optimizely, a San Francisco-based startup that popularized the concept of A/B testing, has laid off 15% of its staff, the company confirmed in a statement to TechCrunch. The layoff impacts around 60 p

Optimizely helps businesses test out different ways to make their websites or apps more effective — but, as vice president of Product Management Claire Vo put it, how do you go from "five experiment

While Optimizely has bought other startups before, co-founder and CEO Dan Siroker said today is the first time it’s acquiring a startup built on Optimizely’s developer platform — namel

Optimizely has helped to popularize A/B testing — the idea of trying out different versions of a website or mobile app to see which one performs better. However, co-founder and CEO Dan Siroker said

As more people and businesses shift to digital platforms to get things done, a cloud-based platform for making interfaces easier to navigate continues to grow. WalkMe, which helps guide people throu

Another political season is on the horizon and a relatively large field of candidates will be vying for the hearts, and sometimes the minds, of eligible voters. That means we will hear a number of slo

New Delhi-based startup <a target="_blank" href="http://www.adpushup.com/">AdPushup</a>, which provides A/B testing that integrates with ad networks, has raised $632,000 in its angel round of funding.

<a target="_blank" href="https://taplytics.com">Taplytics</a>, a <a href="https://techcrunch.com/2014/02/04/yc-backed-taplytics-lets-you-run-ab-tests-on-ios-without-waiting-for-app-store-updates/">Y C

After a study on whether emotional manipulation in the News Feed could make people sad turned into a PR disaster, Facebook has now set up a formal review process for pre-approving research on its user

<a target="_blank" href="http://www.mixpanel.com">Mixpanel</a>, the analytics startup incubated at Y Combinator and <a href="https://techcrunch.com/2012/05/10/mixpanel-andreessen-horowitz/">backed by

A/B testing of sites and apps is usually the domain of developers and IT teams. With the relaunch of its Visual Website Optimizer (VWO), however, Wingify hopes to make A/B testing accessible for more

Mobile analytics company Splitforce has launched an automatic A/B testing service for iOS and Android that it says will dramatically increase the speed and efficiency of running user tests for startup

Testing design and content features on-the-go to identify what users want is nothing new — it’s over a decade old process used by Google (and now Facebook among several others) to tell whi