AARP

  • AARP dangles $10K prize in front of startups to help aging population

    AARP dangles $10K prize in front of startups to help aging population

    An impetuous 20-something year old team of startup founders may not automatically reach out to the AARP to bring its products to market. Ignoring the aging population isn’t the sharpest move, however. With its Innovation Champion Award, AARP wants to highlight that those over 50 have sacks of disposable cash and aren’t afraid to spend it — as long as the value is there. Read More

  • Business Heats Up For Recipe Site And Search Engine Cookstr

    Business is heating up for Cookstr, a New York City startup that publishes recipes from top cookbook authors, and provides foodie-oriented search functionality to other branded websites. The company announced a deal with the AARP today, an advocacy group for retired people that will use Cookstr’s content and search engine to help AARP.org visitors find recipes that fit their… Read More