Nike

  • How digital has redefined go-to-market strategy Crunch Network

    How digital has redefined go-to-market strategy

    By using technology and finding the right collaborations, companies can disrupt new markets, solve customer pain points and distribute value across the chain. Here are the top four marketing principles of today’s disruptors. Read More

  • Nike and Zeiss created a $1,200 pair of sunglasses for Olympians

    Nike and Zeiss created a $1,200 pair of sunglasses for Olympians

    I recently spent $175 on a pair of Warby Parker sunglasses. I’m not proud of that, but my eyesight sucks now because I’m old and it’s sunny because it’s the summer. Suffice it to say, I now wear them indoors and at night both to get the most out of my purchase and to pay homage to Canadian songster Corey Hart’s seminal 1984 hit. Personally, I can’t… Read More

  • VCs are betting on the great Chinese fitness boom Crunch Network

    VCs are betting on the great Chinese fitness boom

    As the Chinese economy has boomed in the last decade, millions of people have entered the middle class. And the Chinese aren’t just getting wealthier, they’re getting fitter. China, it seems, is in the midst of a workout craze — and that represents a once-in-a-lifetime opportunity for venture investors to back emerging health and wellness technology companies. Read More

  • Nike releases open-source software to play with the techies

    Nike releases open-source software to play with the techies

    Nike, the home of all things athletic, is joining the ranks of the programmers with its launch of open-source software. Last week, Nike published three open-source projects on GitHub: a JSON parsing framework, a distributed tracing solution for Java and a lightweight logging library written in Swift. The company also open-sourced the code that powers its own site on GitHub. While… Read More

  • I tried out Nike’s self-tying shoes, the HyperAdapt 1.0

    I’ve spent a lot of time over the past few days with the folks at Nike, who were showing off a whole bunch of new and upcoming products at their Innovation for Everybody event. The big attention-getter was the HyperAdapt 1.0 — namely, self-tying shoes. Nike had already toyed with the idea of emulating Back To The Future Part II by announcing limited edition, self-lacing Nike Mags… Read More

  • 11 TechCrunch stories you don’t want to miss this week

    11 TechCrunch stories you don’t want to miss this week

    From self-tying shoes and an algorithmic feed on Instagram to Playstation VR and Spoonrocket shutting down, here are eleven stories you don’t want to miss this week. Read More

  • Nike just unveiled the first real power-lacing sneaker, the HyperAdapt 1.0

    Nike just unveiled the first real power-lacing sneaker, the HyperAdapt 1.0

    It’s finally here. After teaming up with Michael J. Fox to tease us with self-lacing Nike Mags on Back To The Future day in October, Nike has finally announced a mass production shoe that will feature real-life power laces. Meet the HyperAdapt 1.0. Announced today at the Nike Innovation Summit, the HyperAdapt 1.0 will be the first shoe to take advantage of Nike’s adaptive… Read More

  • How to train your human, part II: Products that make habits last Crunch Network

    How to train your human, part II: Products that make habits last

    In the first part of this series, we learned about designing products that use good triggers and motivators to get users like Joe to engage in healthy behaviors. Now, how can we ensure that these new behaviors become long-term habits? In this second part, we return to Nir Eyal’s Hooked model to look at reinforcing Joe’s behavior through rewards and an investment in your product. Read More

  • Better Health By Design: Making Healthcare Tech More Usable, Understandable And Profitable Crunch Network

    Better Health By Design: Making Healthcare Tech More Usable, Understandable And Profitable

    The interplay of health and design isn’t new. In 1857, Nurse (and Data Scientist) Florence Nightingale used design principles to illustrate the casualties of soldiers in the Crimean War and changed national policy. Nightingale showed that soldiers weren’t dying mainly on the battlefield, but instead they were dying in the hospitals due to the poor sanitary conditions there. Read More

  • Meet The Disrupt NY 2015 Speakers And Judges

    Meet The Disrupt NY 2015 Speakers And Judges

    Disrupt NY is just a few days away, and we have some of the most iconic entrepreneurs and thought leaders in the tech industry lined up to speak throughout the three-day-long conference. You can still buy general admission tickets for Disrupt NY here. You can find full details about the event here. These are the speakers we are proud to announce and when you can expect to see them take… Read More

  • The Fitbit Charge HR Brings Back The Basics

    The Fitbit Charge HR Brings Back The Basics

    As a longtime lover of all things Fitbit, I’ve missed the good old days. The bright, readable displays and the little tidbits like a slowly growing flower to indicate progress were a real joy back in 2008 when the company launched onstage at Disrupt. Now, seven years later, after multiple styles and sizes, after the launch of the diminutive Flex and the odd Zip, we come to the Charge… Read More

  • Snapchat Scores Nike’s Director Of Digital To Win Sports Partnerships

    Snapchat Scores Nike’s Director Of Digital To Win Sports Partnerships

    Snapchat could be the new way to experience sporting events from afar. At the very least, sports and athletics brands are jumping up and down trying to reach the young, active demographic Snapchat has captured. That’s why the ephemeral app’s latest hire has so much potential. Snapchat just poached Eric Toda, Nike’s global director of digital, to help run its business and… Read More

  • Nike’s Secret New York Vending Machine Trades Free Swag For FuelBand Points

    Nike’s Secret New York Vending Machine Trades Free Swag For FuelBand Points

    Free Nike gear sitting in the middle of a public place? This will either go down in the books as a damned clever marketing move or a great way to cause a panic. Nike just hid a vending machine in NYC. But there’s a twist! This vending machine only dishes out Nike gear… and it doesn’t accept cash. To get something out of the machine, you’ll need to cough up some points from… Read More

  • Nike+ FuelBand App Now Available On Android

    Nike+ FuelBand App Now Available On Android

    Nike has made the companion app for its FuelBand and FuelBand SE activity tracking wristbands available to Android users finally, two years after it first introduced the hardware and its apps for iOS devices. The companion app provides access to NikeFuel score information and history, and makes it so that your Android device can connect to your FuelBand as long as it has Bluetooth LE capabilities. Read More

  • Nike Says The FuelBand Isn’t Dead, New Color Options Coming

    Nike Says The FuelBand Isn’t Dead, New Color Options Coming

    Nike was said to be shutting down its FuelBand department on the heels of layoffs on Friday, signalling a significant exit of the wearable fitness device market by one of the more prominent companies involved in the space. That’s not quite true, however, according to information provided to Re/code by the company. Read More

  • NWU Develops More Accurate Activity Tracking So Nike’s Next Motion App Will Be Smarter Still

    NWU Develops More Accurate Activity Tracking So Nike’s Next Motion App Will Be Smarter Still

    Apps and devices that track motion are of questionable use value – it’s true that they provide a general idea of a user’s activity level, but that can very wildly from reality, since there’s often very little involved in the motion tracking algorithms involved beyond detecting motion and counting that as a step. It’s not often the fault of these devices: as… Read More

  • Nike Introduces New Nike+ FuelBand SE, An Activity Tracker That’s Harder To Trick

    Nike Introduces New Nike+ FuelBand SE, An Activity Tracker That’s Harder To Trick

    Nike is revealing a new version of its FuelBand today at an event in New York City. Dubbed the FuelBand SE, the new fitness tracker sports a variety of color accents and represents the sporting goods maker’s first non-cosmetic update to its activity tracking wearable since the gadget’s introduction. Read More

  • A Week With The Sync Burn, A Battery-Powered Fitness Band

    A Week With The Sync Burn, A Battery-Powered Fitness Band

    Fitness bands are a dime a dozen these days. Everyone has one, it seems, from audio manufacturers like Jawbone to upstarts like Fitbit and Basis. Now the EB Sports Group, a company that makes fitness devices under a number of brands including Everlast and Men’s Health. I’ve historically been wary of “no name” bands like this one – bands that are created to cash in… Read More

  • Nike+ Selects Ten Finalists For The Accelerator Program Powered By TechStars

    Nike+ Selects Ten Finalists For The Accelerator Program Powered By TechStars

    Back in December, Nike unveiled the Nike+ Accelerator program, powered by TechStars. After going through hundreds of applications, TechStars and Nike selected ten finalists. They will now begin a three-month program and take advantage of the Nike+ API and SDK to develop and release new companion products for the Nike FuelBand or Sportswatch. The teams will relocate to Portland — next… Read More

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