140 proof

  • AcuityAds acquires social ad targeter 140 Proof for up to $20M

    AcuityAds acquires social ad targeter 140 Proof for up to $20M

    140 Proof, a company that helps advertisers target their campaigns based on social data, has been acquired by AcuityAds for up to $20 million in cash. 140 Proof co-founder and CEO Jon Elvekrog said the deal will combine his company’s strength in social media with AcuityAds’ programmatic ad-buying tech. The 140 Proof brand and team will continue to exist within AcuityAds, Elvekrog said. Read More

  • 140 Proof Brings Its Interest-Targeted Ads To Tumblr And Other Blogging Platforms

    140 Proof Brings Its Interest-Targeted Ads To Tumblr And Other Blogging Platforms

    140 Proof is expanding its social ad technology today with the launch of a new format called Native Ads for Social Sites, which allows 140 Proof advertisers to run campaigns on blogging platforms like WordPress and Tumblr. The company started out by using social data to determine user interests and then use those interests to target ads in social networking apps. The new native ad units also… Read More

  • HootSuite Rolls Out Android App; Partners With 140 Proof To Serve Ads On Mobile Clients

    HootSuite, the Twitter clients that dubs itself as a social media dashboard for professionals, is launching an Android app, a new version of its iPhone app with Facebook integration and is integrating targeted ads in both apps via recently launched Twitter ad network, 140 Proof. HootSuite’s features are targeted towards helping marketing professionals keep track of the Twitter… Read More

  • 140 Proof Distills Ad Network For Twitter

    We’ve all been anxiously awaiting how Twitter will turn on advertising in its microblogging platform. We know Twitter is going to be incorporating advertising of its own this year and is currently in talks with advertisers, but we don’t know what this will look like yet. In the meantime, other startups have emerged with advertising models for Twitter, including Ad.ly, Assetize… Read More