Startups
Startup Adventr (pronounced "adventure") is betting that it can make online video even more addictive with interactivity.
For example, here's a promotional video for Adventr itself — at the beginning, a girl finds a camera in her closet, and you can choose whether she takes it or leaves it. (Trust me on this one — it's a lot more interesting if you take the camera.) Founder Devo Harris also showed me a sample movie trailer, where you can make choices through, like "save the girl" or "save the city", which determine the footage that you see.