Economically speaking, we are in a very uncertain time. While consumers are trying to figure out their finances (from retirement planning to refinancing their homes), we’re also seeing an industry-wide shift in interest to support small businesses. Open banking represents a new era of financial data transparency. It brings an unprecedented opportunity for FinTechs to provide hyper-personalized digital financial guidance that consumers need to improve financial wellness.
Today’s consumers expect digital experiences and interactions to be relevant, insightful, and tailored to meet their needs. Hyper-personalization presents a chance to offer consumers personalized or custom experiences and offers. This has become a baseline for success across all categories, especially financial applications.
Watch Envestnet | Yodlee experts including VP of Product Management Ashley Dahl, VP of Developer Experience Seb Taveau and Brian Costello, VP of Data Strategy discuss empowering the entire FinTech ecosystem with enriched financial data and insights, and what the future of open banking in the United States will look like.