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How connected tech can help startups and small businesses succeed

In the age of digital platforms, we discuss the impact of connected tech in providing the tools startups and small businesses need to compete with established enterprises.

Xero commissioned a study by Forrester Consulting to uncover the true impact of the pandemic on startups and small businesses. Thriving businesses excelled across technology adoption, ecosystem engagement, customer engagement, operations, and data-driven decision making.

Hear from global experts across the ecosystem on their insights into the platform and connected tech innovations making the biggest impact on startups and small businesses.


Lola Oyelayo-Pearson | Director of UX, Shopify

Nick Houldsworth | Global Executive General Manager, Ecosystem Xero

Ray Wang | Founder, Chairman and Principal Analyst Constellation Research Inc

Dorothy Copeland | Global Head of Partner Ecosystem & Alliances, Stripe

Scott Brinker | VP of Platform Ecosystem HubSpot