Sponsored Content by Worthix

Bridging the gap between what companies offer and what customers value

TechCrunch was proud to host Worthix at Disrupt 2023 in San Francisco. Here’s an overview of their breakout session.


Out of all the experiences a company delivers to its customers, many are unperceived and others are meaningless. Only a few of these experiences provide value and generate revenue. In this Disrupt 2023 session, attendees found out what Customer Value (CV) is, why it’s important and how you can measure and deliver it to build a thriving company.



Guilherme Cerqueira, Founder & CEO, Worthix

Guilherme Cerqueira is the founder and CEO of Worthix, an Atlanta-based technology startup. He has 20+ years of experience in Marketing Research, is a serial entrepreneur and is a member of multiple accelerators and associations, such as 500startups, ATDC, ESOMAR and Endeavor. Cerqueira majored in Psychology and has multiple degrees and certifications from renowned international institutions such as ENSEAD, Standford and Harvard Business School.