The world is fast entering the next generation of intelligent creative management platforms, with the global market for creative software tipped to reach close to US $10 billion by 2025. Advancements in technological capabilities have facilitated a revolution in digital media — powered by combining 5G and AI, cutting-edge hardware and video recorders, and new content formats. Off the back of these rising trends, the North American video editing software market size alone is expected to increase rapidly at a CAGR of 4.9% to reach US $923.41 million by 2027.
With the power to instantly capture moments at any time and any place, video has become embedded into daily life. YouTube crossed over 2 billion monthly logged-in users at the end of 2020, and an incredible 500 hours of content are uploaded to the platform every minute. This, combined with the increasing popularity of video-first platforms like TikTok, means the time spent viewing videos online is poised to grow at an almost exponential scale.
Considering the big development, more individuals and brands are seeking easy-to-use editing solutions to help them create video content. It was this desire for simplified creativity tools that led to the birth of Wondershare Technology, a company known for its revolutionary software. Wondershare has been deeply involved in the field of creative software for the past 17 years and has continuously introduced software products to more than 150 countries worldwide.
Simple and convenient solutions fueled by powerful technology
In the digital age, anyone can create any kind of content to share, entertain and engage. However, these trends also reveal a critical need for simple, cost-effective digital creativity software without limitations.
Since the dawn of consumer-level video editing software, leading brands have been engaged in an arms race. Forced to keep up with the furious pace of technological development, several popular video editing software tools have continuously integrated specialized features into their existing software solutions. As a result, mainstream digital creativity software has become complex, bloated and inaccessible for many — while not necessarily fulfilling needs that the average creative requires in today’s video-first world.
Underpinned by its mission to make the world more creative and help a new generation of creators turn inspiration into reality, Wondershare Technology is a game-changer for the future of digital production. Dedicated to providing simplified software through templates, easy and user-friendly experiences, and clicks to get incredible features, Wondershare’s suite of digital creativity software offers intuitive and accessible solutions across multiple fields including video editing, graphic design, document management and photography.
Wondershare Technology has developed a number of powerful software solutions over the years. However, its true flagship is Wondershare Filmora, a platform which makes video editing easier than ever before.
An easy-to-use video editor for beginners and pros alike, Filmora empowers anyone to create cinematic videos for every platform. Filmora’s latest technology simplifies advanced features to save time and effort, delivers a fun and empowered editing experience with an extensive effects library, and increases efficiency by eliminating repetitive tasks in the editing process.
Since its inception, Wondershare Filmora has already caught the attention of creatives, journalists and industry players alike. Most recently, Filmora was recognized as a leader in the field of video editing by the G2 Crowd Winter 2021 Reports, alongside industry-leading brands such as Adobe Premiere and Final Cut Pro X.
The most recent version of the software, Wondershare Filmora X, builds upon its already-strong tools and features with four major function updates: motion tracking, keyframing, color matching, audio ducking. In addition to new features, Wondershare Filmora X has introduced an upgraded video-editing experience, which makes it easy for budding content creators to drag and drop their way to extraordinary videos. Alongside Filmora X, Wondershare has also released a number of other creative tools, including FilmoraGo, Filmii, Filmstock , VidAir, UniConverter, and DemoCreator.
- FilmoraGo: FilmoraGo is available for smartphones via an Android and iOS app. It gives you all the essential tools to help you make videos any time anywhere.
- Filmii: A unique video editing software, Filmii brings more styles and convenience for those who are fresh to video creation. The software provides a collection of trendy templates to simplify the editing process, so users can instantly create and share beautiful stories on social media.
- Filmstock: Filmstock offers video effects, stock footage, audio and images for creatives. The platform boasts unique video effect templates for Filmora users and over 10 million pieces of stock footage, audio and images that are ideal for all video creators.
- VidAir: VidAir is a new online marketing tool and video editor that offers templates, free resources, and easy-to-use editing functions to make video marketing easier for small businesses.
- UniConverter: UniConverter is an all-in-one video toolbox that helps people deal with daily video tasks. Using the tool, users can convert, compress, record, edit and transfer videos, burn DVDs and more.
- DemoCreator: DemoCreator empowers educators, creators, gamers and entrepreneurs who want to record and edit their on-screen presentations, demos, tutorials, and gameplays with advanced features like real-time screen drawing, Zoom & Pan video effects, seamless video export, and GPU acceleration.
The future of digital creativity is now
By 2025, video content will make up to 76% of all mobile traffic. In an era where video is king, Wondershare Technology has set its sights firmly on the needs of the next generation of users — sounding the call for empowerment in the digital creativity industry.
“We have our sights firmly set on delivering a new era of digital creative development. Our vision is to create a world where every individual and company has the tools and resources to stimulate creativity, realize their vision, stand out, and deliver various creations — a world where everyone can create,” says Tobee Wu, Founder and CEO of Wondershare Technology.
Wondershare has proactively sought partnerships with leading brands to expand, teaming up with an online prototyping platform Modao and multimedia content service provider Pond5 in 2020. More strategic alliances are also integral to its mission to build the world’s largest online and design collaboration platform Filmstock. The company has acquired Edraw Technology in 2019, a drawing creative software provider engaged in diagram and flowchart with flagship items including EdrawMax and MindMaster to improve the UI/UX field arrangements.
The vision of Wondershare is to promote the collaborative creation of global software platforms that contains both the tools and resources for creative development. Looking ahead to 2021, Wondershare Technology has dedicated itself to its efforts in digital creativity across three key areas: increasing and developing resources to support the creative community, leveraging the latest AI technology to provide smart solutions within its products, and expanding its product opportunities in the mobile world.