A great product alone is not enough. To be successful, early-stage companies need to optimize all phases of the customer journey. This session from UserTesting includes tactics, best practices, and case studies on how to use customer feedback to understand customer needs, craft more compelling messaging, and improve all phases of the customer experience.
Speakers
Nate Wright — VP of Product Marketing, UserTesting
Nate is passionate about helping businesses use technology to deliver better, more customer-driven experiences. He leads product marketing at UserTesting where he helps businesses build better experiences leveraging the power of human insight. Prior to UserTesting, Nate was a director at Optimizely, where he led product marketing for the company’s web experimentation and personalization products. He’s also held roles in product marketing and B2B marketing at Twitter and Groupon. Nate received his MBA from the Kellogg School of Management and his BS from Boston College.
