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Innovating with Fuel Cells

The automotive space is slow and methodical. While the Prius was centered around a truly innovative idea, it took years to see wide adoption. It took a span of 10 years to sell the first 1 million vehicles. Now, Toyota sells 1.5 million Priuses every year, marking a shift not just in consumer interest, but in corporate priority as well.  

Toyota is dedicated to moving toward a society where people, cars, and nature can coexist in harmony. That’s why they introduced the Toyota Environmental Challenge 2050, as a way to commit to reducing all CO2 emissions by 2050 to achieve full environmental sustainability.

Fuel Cells business analyst, James Kast, delves into how fuel cell technology fits into that goal and demonstrates how Toyota continues to navigate the innovation of fuel cells and their implementation across numerous industries.