Data leaders agree. Investing in high-quality, curated customer data fuels business results, from revenue growth to analytics adoption and productivity gains. However, quantifying the business value of better data can often be difficult. To assess the return on investment, Forrester Consulting conducted a Total Economic Impact™ study with Tamr. By interviewing some of the world’s leading enterprises, Forrester evaluated the costs and benefits of a machine-learning based approach to Master Data Management (MDM).
In this webinar, hear Julia Fadzeyeva, Senior Consultant at Forrester, and Louise Baldwin, Solutions Director at Tamr, discuss the benefits of moving to a modern MDM solution and the impact of mastered customer data on business outcomes.
Walk away understanding the benefits customers have achieved with Tamr, including:
- 643% three-year return on investment
- $2.1M in increased profit due to access high quality customer data
- More productive data engineers and analysts, and improved sales outcomes
Watch now to see what a modern, cloud-native data mastering solution could do for your business.
Julia Fadzeyeva — Senior Consultant, Forrester Research
Louise Baldwin — Solutions Director, Tamr