By Raj Verma
SingleStore makes it simple to act in the moments that matter and adapt to change
Tech and business experts often see innovation and operational efficiency as two discrete subjects. But the efficiency of an organization maps closely to its ability to innovate. That’s why Amazon, Facebook and Google have spent so much time, investment and effort building infrastructure and processes that enable them to be agile, scalable and fast moving.
Innovation is possible when organizations gain insight from data and use that intelligence to optimize what they are currently doing and inform their strategies for the future. But it’s tough to be efficient, insightful and innovative when you have a deluge of data in multiple locations and formats. Yet that is exactly what many organizations are struggling with today.
Combining, understanding, and acting on an onslaught of far-flung, semi-structured, structured, and unstructured data has become an even bigger challenge amid the pandemic. Organizations now have an even more urgent need to understand quickly changing situations, and to adopt and introduce innovative digital solutions that enable superior experiences.
That’s why we keep hearing about how COVID-19 accelerated digital transformation. What worked prior to the pandemic often doesn’t work now. So, businesses have been forced to innovate and adapt their business models, personnel practices, and products to this new world.
You probably don’t need me to tell you all of this. You have been living and leading through it.
I can tell you something you may not know, however. That there is a better way for you to leverage all your data wherever it lives so you can better adapt, be more efficient, and innovate.
It’s called SingleStore
SingleStore is a converged, scalable distributed SQL database that captures, stores and runs queries on all your operational and analytic workloads. It can handle semi-structured, structured and unstructured data. And it doesn’t matter whether that data is on premises and/or in a public cloud – or clouds. This is far more efficient and simpler than using a different database for every different kind of data workload. In a world where cloud complexity and monthly cloud costs are rising sharply for enterprises, efficient use of cloud computing resources and human resources are crucial.
With SingleStore, you won’t get bogged down moving data. You can access and perform analysis on all your data from SingleStore. Now, rather than contending with the complexities of data management, you can dedicate your time and resources to using data to better understand your business, optimize your operations, act in the moments that matter, and innovate.
True Digital Group is a great example of this innovation at work. The telecommunications company is using SingleStore to manage anonymized cell phone location data. This application helps Thailand’s government understand in real time where and when large groups are forming. That enables the government to prevent the formation of potential viral hotspots.
But the application relies on an enormous amount of data – about 500,000 events per second and terabytes of historical data. Because much of this data is changing all the time, this application requires a low-latency, scalable database to enable highly concurrent lookup and analytic queries at speed. True Digital Group found these capabilities in SingleStore.
SingleStore allows you to understand situations as they arise so you can adapt to changing customer behaviors. This data intelligence enables you to adjust quickly, providing customers with more relevant solutions and messages – and better customer experiences.
A look at the hospitality sector illustrates the benefits of such a strategy. COVID-19 cratered the hotel industry, and things were looking grim for vacation rental companies. But at least one online rental marketplace sector leveraged current data and learned that people had shifted from urban to rural and suburban vacation rentals, often close to home. This enabled it to focus its campaigns on lodging in less densely populated areas in the era of social distancing.
The pandemic also shook up things in the already volatile supply chain. But leading companies, such as a consumer electronics giant, use SingleStore to power their dashboards – or, as we refer to them given our low latency and ability to deliver real-time data, their fastboards.
SingleStore fastboards put supply chain and other critical business data at business leaders’ fingertips. This provides leaders with the insights they need to make the best decisions as component prices increase, the need for new sources arise, and other factors change.
When business leaders make better decisions faster, they free up time and resources to create and execute on winning strategies for the future, and they avoid component shortages and other barriers that can stand in the way of on-time rollouts of new and innovative solutions.
These are just a few examples of how SingleStore simplifies data management to help companies limit their supply chain risk and hit new product introduction budgets and schedules, understand and adapt to changing customer behaviors, and use data to help flatten the COVID-19 curve. But the use cases for SingleStore are limitless.
It’s important to note that SingleStore, formerly known as MemSQL, has spent the past decade innovating on our own technology to ensure low latency. SingleStore’s low latency is unrivaled in the database marketplace. This gives SingleStore – and our customers – a huge jump on the competition.
Why is this important? Because latency kills the customer experience and can prevent applications from working. That’s why a leading video streaming services company relies on SingleStore to ensure high-quality experiences that are free of pixilation and buffering. And it’s why financial organizations employ SingleStore for trading, in which every microsecond counts.
SingleStore’s low latency will be increasingly important as 5G becomes more widespread. 5G will enable organizations to introduce new applications leveraging technologies like augmented reality. But 5G also presents challenges. It represents at least a 20-fold increase in data volume at a time in which companies are already struggling to manage the data deluge. 5G will prompt even current applications to become more demanding in terms of their data requirements.
The expansion of 5G, changes in light of the pandemic and other business imperatives like the need to deliver responsive, high quality customer experiences create complex problems.
But don’t worry, we can help simplify data management to eliminate a lot of that complexity.
SingleStore is here today. And it’s ready to support both your current and future applications so you can keep your businesses running, adapt, innovate, and move successfully into the future.
Raj Verma is CEO of SingleStore.
MemSQL is now SingleStore!
SingleStore is one platform for all data, built so you can engage with insight in every moment. SingleStore is trusted by industry leaders who need to adapt to change as it happens, embrace every workload with ease, and accelerate the pace of innovation. Defining the future starts with The Database of Now™.