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Fireside Chat – Diversity is more than hiring people of color

Kameelah Benjamin-Fuller, Chief Diversity Officer & CSR Leader at PTC and Pana Sarkar-Basu, founder of Brand and Buzz Marketing, sit down for a fireside chat to discuss the full meaning of diversifying the workplace.

It may appear that the country is accepting change – from racial diversity to equality in the workplace. However, we still have ways to go. For example, organizational diversity is still about hiring from diverse talent pools. In reality, to activate the full potential of diversity, equity, and inclusion (DEI) requires more than a “people strategy.” Robust and sustainable work in this area requires embedding DEI principles, policies, systems, and practices into all parts of the business, including the employee and customer experience, brand culture, and overall industry/corporate citizenship.