Marketers have always needed to make good decisions, but marketers especially in today’s environment. They are being told to cut, pause, or change advertising campaigns…but is there any data to support those recommendations? We believe the short answer is “no” and there is strong evidence to the contrary. In this session, we will arm you with research and approaches to make the case for driving growth in any economic situation. Plus, we’ll have a fireside chat on how startups and founders are capitalizing on the growth opportunity.

Speakers

Daniel Day | Head of Marketing, Monte Carlo

Daniel Day is currently Head of Marketing at Monte Carlo, the Data Observability Platform built to accelerate the world’s adoption of data by reducing data downtime. Before joining Monte Carlo, Daniel helped to build and scale Marketing, ABM, and Demand Generation functions at several fast-growing bay area startup companies in the data and AI space including Snowflake, Scale AI and Rollbar. Daniel is passionate about building data-driven and data-enabled marketing teams and creating better marketing experiences through the use of data.

Ruby James | Manager, Startups, LinkedIn

As LinkedIn Marketing’s first-ever startups specialist, Ruby has deep expertise helping high-growth companies design productive marketing strategies. Now leading a team within the LinkedIn Marketing for Startups group, she also focuses on partnering with Venture Capital firms to enable their portfolio companies to adopt best-in-class demand generation and sales & marketing approaches. Ruby lives in San Francisco with her husband, and enjoys surfing and yoga.

Gyanda Sachdeva | VP, Product Management, LinkedIn

Gyanda Sachdeva is Vice President of Product Management at LinkedIn, where she leads the development of the company’s advertising solutions. She previously oversaw the company’s Premium, Commerce, Marketplace, and Small Business product efforts. She is an Aspen Institute First Movers Fellow and the co-founder of LinkedIn’s Women in Product Organization, which empowers women to build careers in Product Management, User Design, Business Development, Editorial and Content Creation. Prior to joining LinkedIn, Gyanda spent her early career in Investment Banking at Thomas Weisel Partners and Merrill Lynch. She holds a bachelor’s degree in Electrical and Computer Engineering from Cornell University and a master’s degree in Management Science and Engineering from Stanford University. She lives in Mountain View, CA.