Sponsored Content by Koto

How to Build a Disruptive Brand and What It Means for Your Business

TechCrunch was proud to host Koto at Early Stage 2023 in Boston

Breakout Session: In Review

Drawing on examples from some of the most disruptive and category-defining brands of the last 10 years, Koto — a brand strategy and design agency — shares how founders can leverage the power of branding to win the hearts and minds of their audience. Learn how businesses operating at the intersection of product and brand differentiate themselves from the competition, produce memorable product experiences and create lasting cultural impact that translates into business success.

Click here for the full session transcript provided by Otter.ai.


Arthur Foliard | Creative Director, Koto

Arthur Foliard has developed brands for some of the most well known companies in the world, including Airbnb and Venmo. He spent six years working in Koto’s London studio before relocating to New York in May, 2022 to build and lead the agency’s newest office. 

Foliard frequently appears on many design and branding podcasts, and his work has been featured in leading industry publications, including Brand New and It’s Nice That. He is passionate about fostering talent and is often a guest speaker at colleges and design conferences.

Simon Kearney | Senior Strategy Director, Koto

Simon Kearney leads the brand strategy team at Koto’s New York studio, where he brings an insight-led approach to every partnership and project. 

With a background in research and innovation, Kearney ensures that we build brands from a place of deep understanding and empathy for both the customer and client. Over the past 15 years, Kearney has defined strategies for businesses including Coinbase, DailyPay, Google, Meta and Samsung.