The direct-to-consumer landscape has radically accelerated over the past few years, becoming an even more critical lever for brands to build relationships with customers than ever before. This is a new era in which brands must understand the shifts in the customer journey to drive transformational business growth to be ready for what’s next. Join Google and Lenovo to understand key strategies to enable business success and delight customers in 2022 and beyond.

Speakers

Carlo Savino — Vice President of Americas eCommerce, Lenovo

Carlo Savino is Vice President of Americas eCommerce for Lenovo, encompassing North America, Latin America, and Brazil. In this role, he leads the vision, strategy, and execution of next-generation digital commerce capabilities for Lenovo’s online business, including Lenovo.com, mobile commerce, and marketplaces. His team is responsible for sales performance, operations, marketing, merchandising, loyalty & retention, offer creation, pathing and navigation, and content for online consumer and small business transactions. Before joining Lenovo, Carlo led the US Consumer and Small Business online team for dell.com, where he was deeply involved in optimizing the purchase experience, mobile platform, personalization, loyalty and site monetization businesses. He has extensive experience in online marketing and eCommerce, as well as planning, product marketing, product management, business development and sales, and developing and maintaining key talent. Carlo loves building data-driven organizations that define and deliver to KPIs while focusing on features and experiences that center on customers. Carlo holds a bachelor’s degree in zoology from the University of Texas at Austin and is an active volunteer in a variety of animal charities in and around the Raleigh, N.C. area.

Chris Valle — Industry Director, Consumer Electronics, Google

Since joining Google in 2006, Chris has held various leadership positions within Google’s advertising sales organization, leading some of Google’s largest Retail and Technology partnerships. As the Industry Director for Google’s Consumer Electronics (CE) practice, he oversees the company’s advertising relationships with the largest CE partnerships. His vantage point has given him a unique perspective and understanding of what companies are doing well — or not doing — in order to take advantage of the web as a vehicle to deliver better business outcomes. Chris is based in San Francisco and is also active in Google’s diversity and inclusion efforts in the workplace and in the community. Prior to his 15 years at Google, Valle worked in traditional and digital marketing sales organizations at Yahoo and AOL. Valle started his career in Account Management at various Advertising Agencies in Northern and Southern California, managing some of the largest global brands in CPG, Retail, Travel, and Tech. Valle is a graduate of San Jose State University, with degrees in Marketing and Advertising. He currently resides in the SF Bay Area with his wife and 3 young daughters.