Sponsored Content

Hacking US healthcare: How a simple platform can help solve some of America’s most complex healthcare problems

Few things conjure more negative emotions than navigating medical billing; Americans urgently need solutions that prioritize their needs, decrease costs and elevate the patient journey so they can focus on getting care. Fortunately, digital innovation can provide exceptional patient experiences that remove friction for payers, providers and consumers alike. Hear how digital health unicorn Cedar has engineered a complete consumer-first digital platform that’s revolutionizing the financial experience for the entire healthcare industry.


Arel Lidow — Co-Founder / Co-Chief Maker, Cedar

Arel sets the strategic and technical direction for Cedar’s product line and leads the “Makers” team, which includes engineering, product, design and data science. Prior to founding Cedar in 2016, Arel was VP of product at AppNexus where he supervised the development and launch of the company’s flagship products. He was recognized as an honorary founder and received the “Founder Award” for his contributions to the company. Arel began his career as a technology associate at Bridgewater Associates, working on trading systems for the world’s largest hedge fund. He graduated from Princeton University with a B.S.E. in electrical engineering and a certificate in finance.

Hassan Sultan — Chief Technology Officer, Cedar

Hassan Sultan is Cedar’s chief technology officer. His vision informs Cedar’s product roadmap and feature functionality while he leads the engineering team responsible for architecting, integrating, and implementing Cedar’s platform at health system sites. Prior to joining Cedar, Sultan co-founded Navya, a clinical informatics and cancer patient services company, where he served as CTO. He also occupied a range of technical roles at the investment management firm Bridgewater Associates, where he worked directly with Bridgewater’s CTO to build out a new department responsible for core technology products and services. Hassan received a Bachelors, Computer Science from Harvard University in 2005.

Julie Yoo — General Partner, a16z

Julie Yoo is a general partner at Andreessen Horowitz, leading investments in healthcare technology and focusing on companies that are modernizing how we access, pay for, and experience the healthcare system. Prior to a16z, Julie was the co-founder, chief product officer, and board director at Kyruus, a venture-backed healthtech company recognized as a market leader in patient access. Julie led product management, engineering, sales, and marketing while helping scale the business to reach 20M patients and over 225,000 healthcare providers across the U.S. Julie was previously VP of Product at Generation Health, and was with the company from its inception through acquisition by CVS Health. Julie was also a Product Manager at Knome, the world’s first whole genome sequencing service for private individuals. Julie’s tech career began as an early member of the software engineering team at Endeca Technologies, later acquired by Oracle. Julie studied computer science and pre-medicine as an undergrad at MIT and obtained an MS in genomics from Harvard-MIT HST and an MBA from MIT Sloan. She’s a Young Global Leader with the World Economic Forum and has received numerous awards and honors from Becker’s Hospital Review, Health Data Management, MedTech Boston, and Rock Health.