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Walgreens Boots Alliance and Adobe expand partnership to accelerate personalized experiences for customers

Adobe and Walgreens Boots Alliance announced a new stage of their partnership, which is already delivering results for WBA and its customers. It builds on the momentum of WBA’s omnichannel strategy that has made shopping and healthcare experiences more engaging and personalized for consumers. With an expanding audience online, WBA is moving with greater efficiency to deliver new digital experiences and content. 

The company is now using Adobe Workfront as its work management platform to accelerate these efforts, providing it a single destination for teams to collaborate and execute on campaigns. Integrated with enterprise applications in Adobe Creative Cloud and Adobe Experience Manager, Adobe Workfront empowers WBA to create, deliver and optimize experiences for millions of customers every day with consistency and speed.

The addition of Adobe Workfront builds on an existing partnership across Adobe Experience Cloud, which drives cross-channel customer insights and wide-scale personalization via web, mobile and in-person retail. WBA achieved 88% growth in U.S. digital sales in the first quarter of fiscal year 2022, driven by 3.6 million same day pick-up orders. Consumers are taking note: In the same period, myWalgreens membership hit 92.4 million, up 7.2 million from the prior quarter. 

Adobe Workfront will help accelerate more omnichannel experiences across WBA. With a comprehensive platform for teams to collaborate on, WBA can track and optimize campaigns, prioritize requests, automate approval workflows and provide greater visibility across the organization. With a native integration to Adobe Experience Manager and Adobe Creative Cloud, Adobe Workfront will equip WBA to meet the growing demands of a mature digital business, where every campaign requires personalized variations, tighter consistency across channels and shorter turnaround times. 

“As Walgreens Boots Alliance continues to scale its omnichannel presence, we are investing in new technologies to set ourselves up for long-term success,” said Matt Harker, VP of Global Marketing Strategy and Transformation, Walgreens Boots Alliance. “How we work and execute as an organization has become a key focus for the company, and our expanded use of Adobe Workfront will give us greater agility and finesse to meet the needs of our customers and patients.” 

“Walgreens Boots Alliance is a trusted partner in the communities where it operates, and its focus on providing engaging and relevant digital experiences has helped fortify that position,” said Stephen Frieder, head of global enterprise sales at Adobe. “The addition of Adobe Workfront to their investment in Adobe Experience Cloud will unlock the potential of its workforce and enable the company to expand its ambitions around connected healthcare and retail experiences.” 

Visit here to read more about about how WBA redefined customer experience for the digital economy.