Social

5 tips for brands that want to succeed in the new era of influencer marketing

In the new creator economy, the selectiveness of creators means stiff competition for a brand's ideal influencers. But that doesn’t mean working with influencers is out of reach for smaller brands.

Instagram’s TikTok rival, Reels, rolls out ads worldwide

Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The ads will be

Twine raises $3.3M to add networking features to virtual events

Twine, a video chat startup that launched amid the pandemic as a sort of “Zoom for meeting new people,” shifted its focus to online events and, as a result, has now closed on $3.3 million

Facebook rolls out new tools for Group admins, including automated moderation aids

Facebook today introduced a new set of tools aimed at helping Facebook Group administrators get a better handle on their online communities and, potentially, help keep conversations from going off the

Spotify launches its live audio app and Clubhouse rival, Spotify Greenroom

In March, Spotify announced it was acquiring the company behind the sports-focused audio app Locker Room to help speed its entry into the live audio market. Today, the company is making good on that d

Biden admin will share more info with online platforms on ‘front lines’ of domestic terror fight

The Biden administration is outlining new plans to combat domestic terrorism in light of the January 6 attack on the U.S. Capitol and social media companies have their own part to play. The White Hous

Uberall raises $115M, acquires MomentFeed to scale up its location marketing services

Location-based services may have had their day as a salient category for hot apps or innovative tech leveraging the arrival of smartphones, but that’s largely because they are now part of the un

Facebook CEO Mark Zuckerberg hosts first test of Live Audio Rooms in US

In April, Facebook announced a slew of new audio products, including its Clubhouse clone, called Live Audio Rooms, which will be available across both Facebook and Messenger. Since May, Facebook has b

Messaging social network IRL hits unicorn status with SoftBank-led $170M Series C

Social calendar app IRL has been busy building a messaging-based social network, or what founder and CEO Abraham Shafi calls a “WeChat of the West.” Following its pandemic-fueled growth an

Twitter is eyeing new anti-abuse tools to give users more control over mentions

Twitter is looking at adding new features that could help users who are facing abusive situations on its platform as a result of unwanted attention pile-ons, such as when a tweet goes viral for a reas

Macron says G7 countries should work together to tackle toxic online content

In a press conference at the Élysée Palace, French President Emmanuel Macron reiterated his focus on online regulation, and more particularly toxic content. He called for more international cooperat

Instagram adds affiliate and shop features for creators

As Apple hosts their annual Worldwide Developers Conference, Instagram and Facebook chose this moment to pilot their first-ever Creator Week. This three-day event is geared toward aspiring and emergin

Biden revokes and replaces Trump actions targeting TikTok and WeChat

President Joe Biden is reducing some uncertainty faced by Chinese tech companies in the United States, erasing parts of the Trump-era legacy. The president signed an executive order revoking actions t

Trump congratulates Nigeria for Twitter ban, says more countries should do the same

Today, former President Donald Trump issued a statement supporting the Nigerian government’s decision to suspend Twitter activities in the West African country. “Congratulations to the cou

Twitter restricts accounts in India to comply with government legal request

Twitter disclosed on Monday that it blocked four accounts in India to comply with a new legal request from the Indian government. The American social network disclosed on Lumen Database, a Harvard Uni

Extra Crunch roundup: Guest posts wanted, ‘mango’ seed rounds, Expensify’s tech stack

Prospective contributors regularly ask us about which topics Extra Crunch subscribers would like to hear more about, and the answer is always the same.

Facebook will reconsider Trump’s ban in two years

The clock is ticking on former President Donald Trump’s ban from Facebook, formerly indefinite and now for a period of two years, the maximum penalty under a newly revealed set of rules for susp

Nigeria suspends Twitter operations, says platform ‘undermines its corporate existence’

Through its Ministry of Information and Culture today, the Nigerian government announced its decision to suspend the operations of social media platform Twitter in the country. The statement, made by

Facebook’s use of ad data triggers antitrust probes in UK and EU

Facebook is facing a fresh pair of antitrust probes in Europe. The U.K.’s Competition and Markets Authority (CMA) and the EU’s Competition Commission both announced formal investigations i

TikTok just gave itself permission to collect biometric data on US users, including ‘faceprints and voiceprints’

A change to TikTok’s U.S. privacy policy on Wednesday introduced a new section that says the social video app “may collect biometric identifiers and biometric information” from its u
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