This is Snapchat’s new Spectacles store in New York City

Snapchat surprised everyone this morning when instead of dropping its Spectacles vending machine in a remote location like the Grand Canyon or Oklahoma, it opened a legitimate storefront in New York City.

The store is all white – and contains a sole Bot vending machine, as well as rotating TVs mounted on the wall that show off Spectacles’ 360-degree video┬ácapability.

The store is on the southeast corner of Central Park (literally across the street from the Apple Store) and will be open until New Year’s Eve. Unlike other locations the store will be restocking the machine when it sells out, meaning there now may be an opportunity to buy thousands of pairs of Spectacles each day in New York City.

Click through to see what the store was like: