POCIT: 6 Latina Founders To Watch

0/6 Replay Gallery More Galleries

POCIT: 6 Latina Founders To Watch

Welcome to the second edition of POCIT! Consider this: 87 percent of VC-backed founders are white and 83 percent of the founding teams of those startups are all white, according to a 2010 CB Insights report. This week, we’re taking a look at some stellar Latina entrepreneurs in tech.

Who do you want to see highlighted next week? Keep sending me your nominations and suggestions at megan@techcrunch.com.


Laura I. Gómez, founder at Atipica

Before founding Atipica, Laura I. Gómez spent time at tech companies like YouTube, Jawbone and Twitter. At Twitter, Gómez was a founding member of the international team and lead Twitter’s product expansion into 50 languages and several countries. At Atipica, her goal is to use big data and machine learning to mitigate bias in applicant tracking systems. Last week, Atipica received a $25,000 investment from Kapor Capital.


Ramona Ortega, founder and CEO at My Money My Future

Financial tech startup My Money My Future helps make budgeting and saving easy by offering a comprehensive set of tools and financial bootcamps. Ramona Ortega, the company’s founder, has a background in corporate law and over a decade worth of leadership in the public, private and non-profit sectors.


Melanie Araujo, founder at Front & Center

Prior to founding Front & Center, Melanie Araujo worked as a neuro-marketing research specialist at Nielsen NeuroFocus, and as a lead interaction designer at Telenav. At Front & Center, Araujo aims to increase diversity in tech through hosting design workshops in local communities. Check her out on TechCrunch talk show Bullish.


Deldelp Medina, CEO and co-founder at Avión Ventures

As founder of Avión Ventures, Deldelp Medina makes it priority to increase the amount of opportunities available for Latinas in tech. Before starting Avión Ventures, Medina served as president of the Latino Startup Alliance. She also previously founded MyPio Corp, a bilingual mobile app for parents to connect with their children’s childcare providers.


Natalia Oberti Noguera, Founder at Pipeline Angels

Through Pipeline Angels, a bootcamp program for aspiring female angel investors, Natalia Oberti Noguera is working to change the ratio of male to female angel investors in tech. Before founding Pipeline Angels, Oberti Noguera spent four years as a chapter leader at New York Women Social Entrepreneurs.


Rubi Sanchez, co-founder at Wearless Tech

With a background in health care systems and business, Rubi Sanchez has turned her expertise into Wearless Tech, which recently unveiled its first product, the Cocoon Cam. The Cocoon Cam is a smart baby monitor that offers insights around a baby’s breathing and temperature, without the need for any wearable device.