Facebook Is The “Single White Female” Of Social Apps
Facebook Will Copy Your Haircut If It Has To
It must be tough to be an incumbent and have younger, nimbler competitors eat your lunch.
In the cult 90’s thriller “Single White Female,” Jennifer Jason Leigh wants to replace her departed twin so much that she’s willing to copy everything about her roommate, right down to her haircut and color.
Facebook, our ‘Single White Female’ of social, has a very similar approach to the young hungry competitor situation, where, unlike many other companies, it is unafraid to unabashedly clone anything it feels vaguely threatened by.
Here are a just some examples.
Foursquare vs. Facebook Places
The logo for Facebook’s 2010 attempt at a Foursquare competitor, Facebook Places, was literally the number 4 in a square.
Twitter vs. Facebook Trends, Hashtags And Verified Status
In the summer of 2013, Facebook introduced Twitter-like #hashtags and trends to its newsfeed.
It also eventually “verified” certain VIP user profiles and pages. #Can’t #You #Ever #Do #Anything #Original #Facebook?
Flipboard vs. Facebook Paper
For Valentine’s Day 2014, Facebook unveiled a Flipboard competitor — Paper.
WhatsApp vs. Facebook Messenger
It couldn’t beat it with Facebook Messenger, so Facebook had to buy WhatsApp for $19 billion in April of this year.
Taptalk vs. Slingshot
Good artists copy. Great artists steal.
We know that Facebook was “inspired” by German app Taptalk when it built Slingshot. It’s also obvious to anyone with eyes.