9 Weird Ass Things Uber Has Done For Publicity

Throughout a company history punctuated by cease and desist orders, consumer backlash to surge pricing and all sorts of regulatory issues, one thing is clear about Uber: It doesn’t like competition.

Aggressive pricing, controversial recruiting, 10 figure fundraising, and yes, even some off-the-wall tactics have been Uber’s toolkit for growth.

Given the number of things that Uber has thrown against the wall to raise awareness of its service, and bring a measure of fun to its otherwise buttoned-up image, it’s worth a look backwards at some of the best, the weird, and the worst.

Don’t try these at home.