Growth

Practice agile, iterative change to refine products and build company culture

A company, however its incorporation papers may define it, is really just a set of people. If your principles don’t reflect those people’s values, do those principles really represent the company?

How to land the top spot in Google search with featured snippets in 2021

Google search is not what it used to be. We all want to be No. 1 on the search results page, but getting there isn’t enough. It might be worth it to instead go for the top featured snippet position.

5 tips for brands that want to succeed in the new era of influencer marketing

In the new creator economy, the selectiveness of creators means stiff competition for a brand's ideal influencers. But that doesn’t mean working with influencers is out of reach for smaller brands.

How to identify unicorn founders when they’re still early-stage

The easiest traits to recognize as an investor is the founder’s ability to ace the fundraising process, crucial to which is the ability to think strategically and influence, inspire and persuade.

The demise of browser cookies could create a Golden Age of digital marketing

There’s a new seat at the table in the great bargaining session between advertisers and technology giants. It’s occupied — for the first time — by the user.

After 30 years, ‘Crossing the Chasm’ is due for a refresh

"The chasm," a difficult transitional period from visionary early adopters to mainstream customers has been one of the canonical foundational concepts to product-market fit for the past three decades.

How to start a company in 4 days

The logistics of setting up a startup should be simple, because over the long run, complicated equity setups and cap tables cost more money in legal fees and administration time.

The hidden benefits of adding a CTO to your board

Not only do CTOs understand the ever-changing tech landscape, they also provide insights to help organizations to go beyond traditional IT conversations and leverage technology to scale businesses.

4 proven approaches to CX strategy that make customers feel loved

CX can’t be thought of as a special project or the responsibility of a single function, such as user research. It needs to be a way of life.

Once a buzzword, digital transformation is reshaping markets

What follows is a digest of notes concerning the recent earnings results from Box, Sprout Social, Yext, Snowflake and Salesforce.

Should startups build or buy telehealth infrastructure?

Turnkey solutions might be tempting to healthcare startups looking to take advantage of the current market tailwinds, but startups still have to decide what to outsource and what to build.

Want to double your rate of return? Seek counsel from experienced executives

Years of data from hundreds of successful startups show the impact of relevant executive expertise is even greater than anticipated — it doubles the rate of return on a venture investment.

New Relic’s business remodel will leave new CEO with work to do

We decided to dig into the company's financials to see just what challenges Bill Staples might face as he moves into the corner office.

Every early-stage startup must identify and evaluate a strategic advantage

Regardless of industry, a successful startup without a strategic advantage is just a validated business model vulnerable to copycat companies looking for a market entry point.

5 ways to raise your startup’s PR game

There’s a lot of noise out there. The ability to effectively communicate can make or break your launch.

Even startups on tight budgets can maximize their marketing impact

A startup’s best marketing asset is its story. The knowledge and expertise of its team, together with the why and the how of its offering provides the most compelling content.

Software subscriptions are eating the world: Solving billing and cash flow woes simultaneously

Subscription business models are attractive, but there are two major pitfalls. First, payment. Second: How do businesses cover the funding gap between when customers sign up and when they pay?

The hamburger model is a winning go-to-market strategy

Assembling the perfect burger, or perfect sales model, is more complicated than it sounds, though. Here are some of the biggest do's and don'ts:

SaaS companies can grow to $20M+ ARR by selling exclusively to developers

Selling to developers is different from the standard B2B playbook, but it isn’t impossible. There’s a considerable amount of opportunity to create real value for this persona.

To buy time for a failing startup, recreate the engineering process

The drastic approach I took to recovering our company is often referred to as a “full reset" -- the old company is essentially annihilated and a new company is formed from the remaining pieces.
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