Honda has long viewed itself as a mobility company, focused on creating new value for its customers and society through innovations developed from the initiative and original thinking of Honda associates around the world. The willingness to pursue new dreams for the customer, which Honda expresses as “The Power of Dreams,” has been at the core of the company’s success and comes not only from new ideas but also from the determination of Honda associates to make these ideas come true for the customer. By creating new value for its customers — and by focusing on areas of critical social concern, such as the environment — Honda hopes to gain recognition throughout the world as a company that society wants to exist.
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