EC-1

The StockX EC-1

StockX is a unique company at the nexus of two radical transitions that isn’t just redefining markets, but our culture as well.

How StockX became the stock market of hype

StockX may be a multibillion dollar juggernaut with massive influence radiating throughout sneaker culture today, but it started with taking the leap to transforming a personal passion into a business

Authentication and StockX’s global arms race against fraudsters

In this part of the EC-1, we’ll explore how authentication got started at StockX and how it has grown, as well as what it takes to compete with the fakes — and the fallout when the company gets a

Where StockX fits in the business of sneakers

E-commerce startups and tech companies have sprouted up to target this connected cultural consumer, and StockX has had to run quickly to maintain its product and marketplace lead.

The consequences of scaling up sneaker culture

While StockX’s idea of access does circumvent gatekeeping and the backdoor deals of the past to an extent, it has come at the cost of having access taken from vibrant regions, brick-and-mortar store

Extra Crunch roundup: Tonal EC-1, Deliveroo’s rocky IPO, is Substack really worth $650M?

This week included a deep dive on Tonal, a look at Substack's valuation and how-tos on startup hiring and responding to security breaches.

The Tonal EC-1

Back in the halcyon days of 2019, we piloted a new format for Extra Crunch we dubbed the EC-1. Modeled after the Form S-1 filing that late-stage startups submit to the SEC as part of the IPO process,

How a homegrown experiment became one of the fastest-growing companies in fitness tech

The company that would become Tonal had to fight through multiple VC rounds of skeptical investors ready to say that two-letter word that stops all progress.

Millions of dollars and 3.5 years, and it all came down to this

Company building, brand building, launch strategy and marketing tactics are key to the success of most startups — and that’s what this second part of the Tonal EC-1 is all about.

Building online communities for fun, profit and product

Once a fitness tech company like Tonal launches its product, it immediately faces another challenge: how to keep those users engaged.

Can Tonal become the luxury fitness market champion?

Why should any customer spend upward of $3,000 on a Tonal device? The answer will determine Tonal’s eventual success, and that’s the theme we will explore in this fourth and final part of the EC-1

How Unity built the world’s most popular game engine

What do BMW, Tencent, Pokémon Go creator Niantic, movie director Jon Favreau and construction giant Skanska have in common? They’re all using the same platform to create their products. Founded in

Kobalt’s edge in changing the music industry

Kobalt Music Group is driving the music industry to provide more transparency and faster royalty payments to musicians and challenging the traditional record labels and publishers with its own alterna

How Kobalt is betting on music’s middle class and DIY stars

Streaming services have made music ubiquitous, driving more exploration by consumers who don’t have to pay for each song or album individually. Musicians are correspondingly able to find their own n

How Kobalt is simplifying the killer complexities of the music industry

Backed by over $200 million in VC funding, Kobalt is changing the way the music industry does business and putting more money into musicians’ pockets in the process. In Part I of this series, I walk

The Kobalt EC-1

Music is the lifeblood for many of our lives, but that mellifluous sound emanating from our radios and AirPods belies an immense and intricate web of collection societies, labels, copyright holders, a

How a Swedish saxophonist built Kobalt, the world’s next music unicorn

You may not have heard of Kobalt before, but you probably engage with the music it oversees every day, if not almost every hour. Combining a technology platform to better track ownership rights and ro

3 lessons from Roblox’s growth to gaming dominance

Our recently published EC-1 on Roblox recounts the origin story and growth prospects of the company. But there’s one more piece to the story: what Roblox’s impact will be on gaming and the broader

Digging into the Roblox growth strategy

Could Roblox create a new entertainment and communication category, something it calls “human co-experience”? When it was a small startup, few observers would have believed in that future. But aft

The Roblox EC-1

Gaming has always been a part of human culture, but what may have once been a passive pastime enjoyed by some is now an ultra-competitive and lucrative business market with huge players duking it out
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