Verified Experts

To optimize for growth, study your down-funnel metrics

You've managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.

TechCrunch+ roundup: Revisit your marketing stack, pitch deck teardown, after the acquisition

Marketing can’t cure everything that ails a company, but it is the easiest channel to make iterative changes that produce immediate results.

How to run growth marketing during a recession

How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?

All my apes gone: Legal disputes at the intersection of IP and NFTs

NFTs are no different than old-school physical assets in one important way: They’re governed by a legal framework which, in many respects, is rooted in the 20th century.

An AI for art: Copyright considerations for artificial intelligence

How should AI be considered in the context of copyright protection and authorship under U.K. law as it presently stands?

Dear Sophie: Should co-founders on OPT, STEM OPT pursue H-1Bs?

My two co-founders and I are on OPT and STEM OPT. We're all from India and are considering the H-1B lottery. How can we structure our immigration compliance? Any advice for planning?

TechCrunch+ roundup: Bridge round scarcity, resilient e-commerce, CVC negotiating tips

Founders who are hunting for an extension round in this market should remember why there was only enough room for Rose on the door at the end of "Titanic."

TechCrunch+ roundup: Early-stage fundraising revisited, fractional hiring, HR tech boom

Right now, it will take longer to raise less money that will value your company lower than you hoped. But if you’re launching a startup aiming to get rich, you’re already on the wrong track.

Where should US-based startups file their patent applications?

One way to curb competition in other countries is to file a patent in each of those countries. However, the cost of filing a patent in every country can be prohibitive even for the largest companies.

Dear Sophie: What are the student and work visa processes for grads?

I’m in India, and want to apply to an American university to study computer science and AI. What's the visa process for students and for professionals who want to work in the U.S. after graduating?

TechCrunch+ roundup: Save your equity, LatAm crypto survey, where the runway ends

Beware: The same people who welcomed you aboard when you signed your offer letter are now looking for places to save money so they can keep your company afloat.

Dear Sophie: Questions about green cards and EB-2 priority dates

I've been on an H-1B since 2011. I have an EB-2 I-140 approved with a priority date in April 2015. Will there be any benefit from applying for an EB-2 NIW now?

TechCrunch+ roundup: Abortion ban’s hiring impact, 3 e-commerce trends, how to pivot a startup

The Bay Area long ago lost its monopoly on launching disruptive technology, but startups based in states that ban abortion are at a disadvantage when it comes to attracting talent.

TechCrunch+ roundup: SaaS success stats, leveraging ad tech chaos, 2022 layoff trends

I remember the dread I felt as a startup worker during downturns when I read about mass layoffs at tech firms that had previously been considered ascendant.

What to look for when hiring a growth marketing agency

The rapid expansion of the growth marketing industry has created a significant problem for startups looking to hire.

Dear Sophie: Will a doctor get a green card faster than an engineer?

I’m a software engineer, and I’ve been waiting for a green card number for three years. My wife is a doctor, so can she apply for a green card? Will she get a green card sooner given her professio

5 ways to seize the opportunities created by recent chaos in ad tech

As the major platforms are forced to innovate, advertisers who are willing to "be like water" and flow with change are going to come out ahead.

To drive more sales, use shopper-generated content to personalize emails

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.

Dear Sophie: What are my F-1 OPT options if my crypto job is no longer available?

I’m an F-1 student who had a job lined up with a crypto company, but they rescinded my job offer. What are my options, especially if I want to create my own web3 startup?

Write a TechCrunch+ guest post that could help someone navigate this downturn

No "thought leadership," please: We’re only interested in posts offering actionable advice that were written by authors who have experience working under adverse economic circumstances.
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