Serkan Toto

[Dr. Serkan Toto]( is CEO & Founder of Tokyo-based [Kantan Games Inc.](, a game industry consultancy focused on the Japanese market.

Serkan has been the Japan contributor for from 2008 to 2012.

He is sept-lingual, holds an MBA and is a PhD in economics.

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Latest from Serkan Toto

  • New projector with "template function" to be released

    Today Hitachi announced they will start selling a new LCD projector on the Japanese market on June 10th. The CP-X450J will be available for $3,800 (MSRP) and is Japan-only. It comes with XGA real resolution and a brightness level of 3,500 ANSI lumens. There are 2 component outputs and one SVHS output (no HDMI). The CP-X450J features a so-called “template function”, with which… Read More

  • Apple, Toshiba and Canon most popular Tech brands in Japan

    Apple, Toshiba and Canon ranked highest in an Internet survey conducted among over 40,000 Japanese consumers older than 16 years between October 2007 and March 2008. The results (based on customer satisfaction) were released yesterday by marketing research company GfK Marketing Services Japan. People in this country gave excellent grades to Apple in the field of laptops, desktop PCs and… Read More

  • New portable Bluetooth speaker released in Japan

    Tokyo-based Retailcomm unveiled a new portable speaker. The BIT-STB2819 is powered by 3 AA batteries and measures just 160×48×48mm (weight: 180 g). Output power is 2Wx2. The speaker can be wirelessly connected to media players and mobile phones via Bluetooth. It is limited to 500 pieces and exclusively on sale on Amazon Japan for $57. Read More

  • Sony Sountina glass speaker now available for a lot of Yen

    Sony will release a spectacular new speaker system in Japan as early as June 20th. The so-called Sountina (a combination of the words sound and fountain) comes in the shape of a glass tube, which is 184.5 cm tall. To be more specific, the device measures 325×184.5x325mm and weighs 12.5 kg. Sony said today they plan to sell their stylish speaker not only to affluent individuals but also… Read More

  • New solar-powered portable media player

    Today, Japanese maker Thanko started selling its newest product, a portable media player powered by a small solar panel. The so-called “Solar MP4 Player” is Nippon-only and costs $95. It supports MP3/WMA/WAV audio and AVI/RM/MPG/VOB/DAT/RMVB video files. Additionally, the player can serve as a voice recorder, an FM radio and it also displays JPEGs. Several games are preinstalled… Read More

  • Mini Bluetooth keyboard for cell phones

    Yesterday Japanese accessory maker I-O Data presented a cute little keyboard which can be connected to cell phones for easy typing. The CPKB-BT is equipped with Bluetooth 2.0 and is targeted at hardcore-users of mobile blogs and email. The wireless keyboard is just 151.5×92.1×14mm and weighs only 170g. It is powered by a pair of AA batteries, lasting a total of 2-3 months if the keyboard is… Read More

  • Willcom unveils new designer smartphone

    Tokyo-based telecommunications company Willcom presented its newest smartphone today. The WILLCOM 03, which seems to be an iPhone competitor in some ways, was developed by Sharp. It comes with a 3 inch WVGA LCD touch screen (480×800 resolution), measures 50x116x17.9mm and weighs 135g. Other functions include compatibility to One-Seg-TV, a 2 megapixel camera, Bluetooth and a micro SD… Read More

  • Nintendo Japan starts new wireless data service for the DS

    Nintendo started testing a new wireless data distribution service using DS consoles today. The company partnered up with a subsidiary of Japanese telecommunications powerhouse NTT and McDonald’s Japan. The burger giant is obviously bullish about the possibilities the Japanese mobile market offers. The experiment at a total of 21 McDonald’s stores (all of which are located in… Read More

  • NTT DoCoMo to roll out 19 new cell phones in Japan

    NTT DoCoMo today announced two new cell phone series (906i and 706i), which will be launched in Japan over the next months. The company will offer a total of 19 handsets coming in 64 different body colors. The 11 models of the 706i series feature extra-slim bodies. The P706iμ, for example, is just 9.8 mm thick (iPhone: 11.6 mm), making it the slimmest handset compatible to One-Seg-TV on… Read More

  • McDonalds Japan to offer RFID payment and coupon system

    After almost a year in development, McDonalds Japan and this country’s No. 1 mobile telecommunications company, NTT DoCoMo, presented their new electronic payment and coupon system based on RFID. In order to join the so-called Kazasu Kuupon (“no contact coupon”) program, DoCoMo subscribers are supposed to download an application and register on McDonalds Japan’s mobile… Read More

  • Panasonic robot climbs Grand Canyon cliff

    In order to showcase the power of their recently introduced Evolta batteries, Panasonic let a small robot climb up a 500 meter-cliff at Grand Canyon on Saturday. The Atomboy look-a-like weighs 134 grams and is 17 cm tall. It took the robot precisely 6 hours and 46 minutes to pull off the PR stunt. The little guy was powered by just 2 Panasonic Evolta AA cells while hoisting himself up a rope. Read More

  • New high-tech anti-snoring pillow from Japan

    In case you have a serious problem with snoring during sleep, Tokyo-based furniture maker France Bed now comes to the rescue. The company developed an anti-snoring head pillow which is able to detect and reduce unwanted sounds by vibrating to change the position of the sleeping person’s head. Users can adjust the sensitivity of the Ibiki Makura (snore pillow) to three different… Read More

  • New touch pen and leather case for the iPod Touch

    Tokyo-based Princeton Technologies announced today the release of a new accessory set for the iPod Touch in Japan. It will be available at the beginning of June (the iPhone is yet to be launched in this country… hint hint.) The set consists of a touch pen and a case made of sheep leather. The case is available in black (PIP-LCTPBK) or brown (PIP-LCTPBR). Princeton Technologies claims… Read More

  • Hunt ghosts with the Baketan 2 cell phone fob

    Japanese gadget makers SolidAlliance and StrapyaNext will soon offer a new version of the Baketan, a portable ghost radar system for cell phones. There are two main modes. The 24-hour mode protects the owner from evil spirits full-time. If you rather want to go out to hunt ghosts, activate the search mode by pushing the Baketan 2’s (only) button. 5 colors on a small display indicate… Read More

  • Japanese joint venture project paves way for ultrathin gadgets

    A joint venture project carried by a number of Japanese Tech powerhouses like Matsushita, Sharp, Toshiba and Hitachi apparently developed a technology to integrate system chips into LCD panels. Japanese media today report that researchers managed to embed the electronic circuits of chips with glass sheets used for LCD screens, resulting in a device just 0.7 mm thick. The technology is said… Read More

  • Details and release date of the Prada phone in Japan determined

    While Japan still awaits the arrival of a 3G iPhone, Japanese telecommunications giant NTT DoCoMo today announced the Prada phone from LG will be on sale in Japan as early as June 1st. Japanese buyers can choose whether to pay a lump sum which is supposed to be “a little less than $960” or by installments. In the latter case, a down payment of $360 is expected, which has to be… Read More

  • Self-timer for lovers in new FujiFilm FinePix Z200fd

    FujiFilm will start selling its newest digital camera, the FinePix Z200fd, in Japan on June 7th (MSRP: $390). It comes with a 10-megapixel sensor, a 5x optical zoom lens and a 2.7-inch LCD screen. SD/SDHC and xD cards are supported. The Z200fd boasts an ISO range from 64 to 1,600. One function distinguishing the new FujiFilm model from other cameras is the self-timer for lovers (“ai… Read More

  • Sanyo releases 7 inch digital photo frame in Japan

    Sanyo is offering a new digital photo frame on the Japanese market. The LVF-PF71 is priced at $145 (MSRP). The LCD display is 7 inches in size (480×234 resolution). The frame is compatible with SD and Memory Stick memory cards. JPEGs can be viewed in intervals between 5 seconds and 24 hours. The LVF-PF71 is 325 grams light and sized at 200×20×133mm. Read More

  • Hitachi Japan presents two new Blu-ray products

    Hitachi plans to sell two new Blu-ray devices in Japan. Both the DV-BH250 Blu-ray recorder and the DZ-WR90 Blu-ray burner will be in stores in July. The DZ-BH250 is the first Blu-rayer recorder from Hitachi. It comes with a 250GB HDD and a BR-RE, BR-R and DVD multi-drive. Hitachi says it is possible to record up to 93 hours of video in full HD on the hard disc. The MSRP for the recorder… Read More

  • Sales of Blu-ray recorders pick up steam in Japan

    Following several price cuts, the introduction of new models and the victory over HD-DVD, Blu-ray recorders finally seem to get a foothold in the Japanese market. According to research company Gfk Marketing Services, the market share of Blu-ray recorders in this country jumped from 18% in November last year to 29% for April 2008. Between April 28th to May 18th, the figure even rose to 32%. In… Read More