Sarah Perez

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software.

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  • Twitter tries to explain itself – again! – via a new marketing campaign aimed at attracting users

    Twitter tries to explain itself – again! – via a new marketing campaign aimed at attracting users

    Do you have to tweet to use Twitter? Is Twitter a social network? Many people still think so because the company has failed to properly position itself – and its broader use cases – to the general public throughout the years. And one could argue that it has also failed to provide essential tools for those who want to passively participate on Twitter, instead of actively… Read More

  • GoldieBlox’s new kids app aims to inspire the next generation of female coders

    GoldieBlox’s new kids app aims to inspire the next generation of female coders

    GoldieBlox, the educational toy, book and game maker best known for its line of engineering toys aimed at young girls, is expanding its digital footprint today with the launch of its first paid application: GoldieBlox: Adventures in Coding. As the name implies, the new app’s goal is to teach children, ages four and up, the fundamentals of coding through a puzzle-filled game. The… Read More

  • Amazon Prime’s latest perk is discounted student loans

    Amazon Prime’s latest perk is discounted student loans

    Amazon Prime is known for its 2-day shipping service and other perks, like free movies and TV shows for streaming through Prime Video and unlimited photo storage, among other things. But now you can add another benefit to the growing selection of perks that come with being a Prime customer: student loan discounts. Wells Fargo and Amazon announced this morning plans to offer Amazon Prime… Read More

  • Google Maps is turning its over a billion users into editors

    Google Maps is turning its over a billion users into editors

    Google has begun to further tap into the power of the crowd in order to improve its Google Maps application, the company announced this morning. This is being done through the introduction of a number of features that will allow users to more easily share location details, as well as confirm edits suggested by others. Many users had already seen these changes rolling out, but today Google… Read More

  • Hopper’s travel app helps you pick the best dates, airports to save more money on your trip

    Hopper’s travel app helps you pick the best dates, airports to save more money on your trip

    Fresh off its $16 million funding round from earlier this spring, popular airfare prediction app Hopper is moving beyond simply helping travelers figure out when to fly in order to snag the best deal. With the launch of Hopper 3.0, out this morning, the app will now also make personalized recommendations regarding how to adjust your trip plans to save more money, as well as point users to… Read More

  • Laugh.ly, a Pandora for comedy, launches into beta

    Laugh.ly, a Pandora for comedy, launches into beta

    Laugh.ly, a startup that’s something like a Pandora – but for comedy – is today launching into public beta. Via its website and forthcoming mobile application, users can stream stand-up sets and other routines from over 400 of today’s leading comics, including big names like Kevin Hart, Louis CK, Amy Schumer, Lewis Black, George Carlin, Richard Pryor, Chris Rock… Read More

  • Google’s new Arts & Culture app brings the world’s art, virtual tours and more to your smartphone

    Google’s new Arts & Culture app brings the world’s art, virtual tours and more to your smartphone

    Experiencing the world’s art just got a little easier, thanks to Google’s newly launched Arts & Culture application which puts works of art from over a thousand museums across 70 countries into the palm of your hand. But the app goes beyond offering only static images and text – instead, it now offers tools to search art works by any keyword, browse by color, as well as… Read More

  • Microsoft debuts Bookings, a new Office 365 service for online appointment scheduling

    Microsoft debuts Bookings, a new Office 365 service for online appointment scheduling

    Microsoft this morning announced an expansion to its Office 365 suite with the debut of a new service called Bookings, which will allow customers to schedule appointments with a business using online software. In addition to connecting businesses and customers without the need for a phone call, Bookings will also manage other aspects to appointment management, including sending out… Read More

  • Canva brings professional design to anyone with its new iPhone app

    Canva brings professional design to anyone with its new iPhone app

    Online design platform Canva, which makes it easy for anyone to create professional graphics quickly – even if they don’t have a design background – is expanding its reach today with the launch of its first-ever iPhone application. Up until now, the company had offered a web application for around three years, and had been available on iPad for a year. With its iPhone… Read More

  • Civic launches a free service that aims to stop identity theft before it happens

    Civic launches a free service that aims to stop identity theft before it happens

    A new startup called Civic, launching today, wants to help Americans stop becoming victims of identity theft. The company is aiming to topple similar identity protection services like LifeLock by focusing on a broader market than just credit monitoring, while also allowing people to respond to fraud alerts in real-time in order to prevent the fraud from actually taking place. Today… Read More

  • Amazon launches Singles Classics to resell timeless essays from top writers and magazines

    Amazon launches Singles Classics to resell timeless essays from top writers and magazines

    Amazon this morning is introducing a new way to read short-form content on Kindle devices and in the Kindle app with the launch of “Singles Classics.” The service will bring articles, stories and essays from well-known authors and top periodicals – many available in digital format for the first time. The articles will be priced at 99 cents each, with writers and… Read More

  • Zoosk takes on Tinder with debut of Lively, a free app that uses video to tell stories

    Zoosk takes on Tinder with debut of Lively, a free app that uses video to tell stories

    Zoosk, the online dating company with 38 million members, is today launching a new application called Lively, aimed at a younger demographic. The app is meant to be Zoosk’s answer to Tinder’s success, but it moves beyond the “hot or not” swiping mechanism Tinder popularized in favor of something more original: stitched together photo and video collages that tell… Read More

  • One of Apple Music’s biggest problems is getting fixed

    One of Apple Music’s biggest problems is getting fixed

    Apple is addressing a major complaint some users had with the way its Apple Music streaming service functions when it comes to matching your personal music collection to an online catalog – a feature that allows you to stream your tracks from the cloud, via Apple’s iCloud. The company is now switching from a poorer matching technology to use audio fingerprinting. By doing so… Read More

  • Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps

    Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps

    Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app or take other actions that the developer wants to encourage, is the most difficult task of all. Today, Facebook announced plans to attack that latter problem with the debut of more advanced ad targeting options for mobile app… Read More

  • Beware the fake Pokémon Go apps

    Beware the fake Pokémon Go apps

    Earlier this month, the first Pokémon Go malware was spotted in the wild, but the app was not much of a threat to users as it never made it into the official Google Play store for download. The same cannot be said of a new group of dangerous applications targeting Pokémon Go users by promising cheats, tips, and other functionality. Despite their innocuous-sounding titles, the apps… Read More

  • Google launches voter registration assistance in its search results

    Google launches voter registration assistance in its search results

    Google today is rolling out a new search feature that will help U.S. users learn how they can register to vote, according to their state’s requirements. When people search for “register to vote” on Google, the search engine will now display detailed guidelines, voting requirements, as well as information on how to register online, by mail and in person, as applicable. The… Read More

  • Netflix launches Flixtape so you can make ‘mixtapes’ of your favorites movies and shows

    Netflix launches Flixtape so you can make ‘mixtapes’ of your favorites movies and shows

    Just in time for the weekend, Netflix today announced the launch of a new service called Flixtape, which the company describes as a way to make short playlists of your favorite Netflix titles. “It’s like a mixtape, but for Netflix,” the site explains. The new tool lets you create these lists based on a genre or theme of some sort, then share them with friends or family… Read More

  • Pokémon Go’s retention rates, average revenue per user are double the industry average

    Pokémon Go’s retention rates, average revenue per user are double the industry average

    New data released this morning on the mobile phenomenon Pokémon Go shows that the popular game isn’t only the biggest in U.S. history – it’s also breaking records when it comes to its ability to monetize and retain its users, as well. According to a report from SurveyMonkey, Pokémon Go is seeing retention rates at more than double the industry average, and is pulling… Read More

  • BitTorrent Now’s music and video streaming app comes to iOS, Apple TV

    BitTorrent Now’s music and video streaming app comes to iOS, Apple TV

    BitTorrent’s name may still be associated with piracy, but BitTorrent the company has been working to legitimize the peer-to-peer technology as a tool that can be used to distribute content in legal ways. Its products have over 170 million users, the company claims. Today, its streaming application BitTorrent Now is launching on iOS and Apple TV, in order to allow content creators to… Read More

  • Viewing links shared in Messenger just got easier

    Viewing links shared in Messenger just got easier

    Reading the links your friends share with you in Messenger is getting a little easier, starting today. Facebook says it’s beginning to roll out support for “Instant Articles” – the fast-loading, distraction-free versions of publishers’ sites – in its popular mobile messaging app. The Android version of Messenger will be the first to receive this… Read More

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