Sarah Perez

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software.

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  • Twitter’s newest ads are designed to get users to tweet

    Twitter’s newest ads are designed to get users to tweet

    Twitter today is debuting a new advertising format that will encourage its users to tweet more often, while talking about an advertiser’s brand. With the new ads, businesses and brands will now be able to post a call-to-action that offers some sort of exclusive content that can only be unlocked with a tweet — like the ability to preview the trailer from a new film, gain access to… Read More

  • YouTube Kids rolls out an ad-free option

    YouTube Kids rolls out an ad-free option

    YouTube Kids, the child-friendly version of YouTube’s service that launched last year and faced criticism for the way it handled advertisements, has today launched a version of the service that will offer parents the option to pay for an ad-free experience. Now, YouTube Kids will be bundled into the YouTube Red subscription program, a paid membership that offers a variety of… Read More

  • Skype gets new bots for travel, tickets and entertainment, but they’re far from perfect

    Skype gets new bots for travel, tickets and entertainment, but they’re far from perfect

    Following yesterday’s launch of a new version of the Skype Windows 10 application, Microsoft today announced an expanded collection of its “Skype bots,” the automated chat assistants that it introduced earlier this year in a limited preview. The new bots include those that can help you make travel arrangements, locate event tickets, pull in information from other… Read More

  • Google launches a kids’ map app that lets them explore 3D imagery of the Himalayas

    Google launches a kids’ map app that lets them explore 3D imagery of the Himalayas

    Google today released a new application designed to get kids to explore the world using maps and 3D imagery. The new app, which the company describes as “an experiment,” takes advantage of Google Maps’ 3D imagery of the Himalayas but combines it with a bit of gameplay to make the idea of zooming around the 3D scene more fun and engaging. Called “Verne: The… Read More

  • Facebook rolls out a personalized Olympics section in the News Feed, plus Olympic filters and frames

    Facebook rolls out a personalized Olympics section in the News Feed, plus Olympic filters and frames

    Not to be outdone by Twitter – who, yesterday introduced followable Moments and other means of tuning into Olympics news via its network – Facebook is rolling out a number of ways for its users to show support for their favorite teams plus track the Olympics news they care about in a dedicated section of the News Feed, the company announced this week. Naturally, the social… Read More

  • New Skype Preview rolls out with Windows 10 Anniversary Update, offering a dark theme, OS integration

    New Skype Preview rolls out with Windows 10 Anniversary Update, offering a dark theme, OS integration

    Along with today’s rollout of the Windows 10 Anniversary Update, Microsoft is also debuting a new version of its Skype Windows application, which the company says has been redesigned from the ground up. In addition to the new app’s look, Skype is also now integrated with Windows 10, which means it can work more seamlessly with the operating system. For example, you’ll be able… Read More

  • HBO will get a nightly news show in September, courtesy of Vice News

    HBO will get a nightly news show in September, courtesy of Vice News

    Making good on plans announced earlier this year, HBO and Vice Media confirmed today that the cable network will begin airing a nightly newscast program, called “Vice News Tonight,” beginning on September 26. The show will air on weeknights at 7:30 PM ET/PT — debuting hours before the first scheduled presidential debate between Trump and Clinton. The show will also be… Read More

  • Apptimize pulls in $12.4 million to help companies deploy apps faster

    Apptimize pulls in $12.4 million to help companies deploy apps faster

    Apptimize, a company that helps businesses optimize, test and rapidly iterate their mobile apps, has just raised $12.4 million in a new round of Series B funding. Investor interest was strong due to the client list Apptimize has lined up, which includes notable names like Hotel Tonight, Trulia, Vevo, Hotels.com and The Wall Street Journal. In total, there are around 100 big-name businesses… Read More

  • Twitter revamps Moments for the Olympics, with weeks-long tracking of sports and events

    Twitter revamps Moments for the Olympics, with weeks-long tracking of sports and events

    Twitter this morning announced a change to how its Moments feature will work for those who want to follow the Rio 2016 Olympic Games via its platform. Previously, followable Moments were limited-time collections that would insert tweets into a user’s timeline for a matter of hours or, at most, a few days. But with the debut of the followable Olympics Moments, Twitter will insert… Read More

  • Pokémon Go passed 100 million installs over the weekend

    Pokémon Go passed 100 million installs over the weekend

    Pokémon Go users may be furious over the shutdown of the third-party trackers and the recent update that killed the nearby tracking feature in the game, but neither of these issues have stopped the app’s viral spread, it seems. According to new data from App Store intelligence firm App Annie, Pokémon Go hit 100 million installs worldwide this weekend. That’s up from 75… Read More

  • Android will now send push notifications when new devices are added to your account

    Android will now send push notifications when new devices are added to your account

    Google today rolled out a new feature for Android users designed to keep their accounts more secure: notifications about newly added devices. That is, when a new device is added to your Google account, you’ll receive a push notification on your current Android device about the security event. The notification will ask, “Did you just sign in?” If the activity appears… Read More

  • Brave, the ad-blocking browser from former Mozilla CEO, grabs $4.5 million

    Brave, the ad-blocking browser from former Mozilla CEO, grabs $4.5 million

    Brave Software, the new web browser company co-founded by former Mozilla CEO Brendan Eich, has raised $4.5 million in seed funding for the continued development of its open source browser that blocks online ads and other trackers. Unlike traditional web browsers where ad-blocking takes place via a third-party add-on or extension, Brave’s browser has this technology built in, claiming… Read More

  • Third-party Pokémon Go tracking services get shut down

    Third-party Pokémon Go tracking services get shut down

    Pokévision, and other popular third-party tracking apps that helped Pokémon Go players discover which Pokémon were nearby and see their location on a map, have been shut down. The move follows comments from Niantic’s CEO John Hanke last week, where he referred to the use of such sites as cheating, and hinted that the company was poised to take action against them. Read More

  • Pokémon Go’s paying user base has reached a plateau

    Pokémon Go’s paying user base has reached a plateau

    Pokémon Go may be the most downloaded app in its first week post-launch ever, and is said to be raking in some $1.6 million daily on iOS alone, but a new report out on Friday suggests that the popular game’s paying user base may have already shrunk. According to data from Slice Intelligence, the app’s paying users peaked mid-July when the game had 56 percent more paying players… Read More

  • Dating apps attach themselves to the Pokémon craze

    Dating apps attach themselves to the Pokémon craze

    Pokémon Go may be the perfect dating app: you’re out in the real world, have an immediate way to start a conversation with an attractive stranger and, clearly, the two of you already share a common interest. These facts have not been lost on the makers of actual dating applications, however. A good handful of matchmaking services have now tied themselves to the Pokémon craze in an… Read More

  • Twitter will stream its first eSports competition, starting today

    Twitter will stream its first eSports competition, starting today

    It’s no Twitch, but Twitter this weekend will live stream its first eSports competition on its service, thanks to a partnership with Eleague. Twitter will provide live coverage of the organization’s semifinals and championship held today and tomorrow in Atlanta, where teams will be playing Valve’s “Counter-Strike: Global Offensive Game.” The first semifinal… Read More

  • Google makes working on mobile easier with new Android Add-ons for Docs & Sheets

    Google makes working on mobile easier with new Android Add-ons for Docs & Sheets

    Google announced today Android add-ons for Docs and Sheets, an easier way to use third-party services when working with Google’s office programs on your mobile device. These Android add-ons available within downloadable applications available on the Google Play store, as well as within both Google Docs and Sheets. The add-ons let you do things like pull in CRM data into your… Read More

  • Wonder’s mobile app highlights the best new indie tunes

    Wonder’s mobile app highlights the best new indie tunes

    If you’re looking for a new way to discover great indie music without having to spend hours digging through SoundCloud or Spotify playlists, a new app called Wonder can help. The app is the mobile extension of Wonder.fm, a music site created by We Are Hunted’s co-founder Stephen Phillips, who sold his earlier startup to Twitter where it later – and briefly – served… Read More

  • A new app from Channels brings live TV to your iOS device

    A new app from Channels brings live TV to your iOS device

    Channels has grown to become one of the more popular applications for cord cutters who want to watch, pause, rewind and fast-forward live television on their 4th-generation Apple TV. Now that same functionality is arriving on iOS in a new app, launched this week. In addition to letting you watch live TV, the mobile application also lets you see what’s on in a full-grid TV… Read More

  • Twitter’s stickers go live for all

    Twitter’s stickers go live for all

    Everyone else has stickers, so why not Twitter? Making good on its promises last month that it would soon be launching a new way for users to decorate the photos they’re sharing across its network, Twitter has officially rolled out stickers, the company announced. With the launch, users can browse through a library of accessories, emoji and other props that they can then place on top… Read More

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