Sarah Perez

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software.

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Latest from Sarah Perez

  • Craves’ new fashion app tells you what the celebs are wearing and finds you similar items

    Craves’ new fashion app tells you what the celebs are wearing and finds you similar items

    Want to have a wardrobe like Tay-tay’s? You can now, thanks to Craves. The company is today debuting a mobile fashion application that takes advantage of visual search technology to identify clothing and accessories as seen in photos. In particular, it’s focused on showing you what celebrities are wearing and where you can buy those items – or something similar, but… Read More

  • Waze’s new Events program will help route drivers around stadium and concert traffic

    Waze’s new Events program will help route drivers around stadium and concert traffic

    Waze, which has been expanding steadily into the enterprise in recent months, is today unveiling a new program aimed at stadiums, marathons and other event organizers, that will allow partners to add road closures to Waze’s map, monitor traffic conditions in real-time, and inform Waze drivers of closures and other event information. The Waze Global Event Partner Program, as… Read More

  • CVS Pharmacy launches its own mobile payments and loyalty solution, CVS Pay

    CVS Pharmacy launches its own mobile payments and loyalty solution, CVS Pay

    CVS Health today is launching its own mobile payments solution that will allow customers to pay for products, pick up prescriptions, earn ExtraCare loyalty rewards, as well as pay – just by scanning the barcode in the CVS mobile app. The idea, the company explains, is to eliminate the number of steps it takes today to complete a checkout, which today is a very manual… Read More

  • Former Facebook engineers launch Fabric, an automated personal journal of your life

    Former Facebook engineers launch Fabric, an automated personal journal of your life

    Technology has made it simple to record and archive our digital memories through posts, snapshots, videos and more, but it can sometimes be a struggle to surface our past – our memories, activities and other experiences – in an easily accessible way. A new mobile application called Fabric, built by two former Facebook engineers, aims to solve that problem. Co-founders… Read More

  • The White House’s new Messenger bot lets citizens send notes to President Obama

    The White House’s new Messenger bot lets citizens send notes to President Obama

    Sending a letter to the White House is getting a digital upgrade today. In addition to accepting hand-written missives by postal mail and emails, the public can now send a note to President Obama via Facebook. On the the White House’s Facebook page, you can use Messenger to “speak” to the administration by way of the newly launched White House Messenger bot. To use the… Read More

  • App Store to reach 5 million apps by 2020, with games leading the way

    App Store to reach 5 million apps by 2020, with games leading the way

    The Apple App Store shows no signs of slowing down, despite the fact that people seem to limit the number of apps they use regularly to just a small handful. But developers keep building, so the apps keep coming. According to new analysis out this morning from app intelligence firm Sensor Tower, the App Store is expected to more than double its size over the next four years, reaching 5… Read More

  • Apple releases its 5th developer betas

    Apple releases its 5th developer betas

    Good news, Apple developers – Apple today has released its 5th version of the iOS 10 beta build along with new betas for watchOS 3, macOS, and tvOS. With this release, we’re getting closer to the final, public build of iOS – it’s likely that there will only be one or two more betas before its release expected in September. While the first few betas were buggy, as… Read More

  • Instagram is testing a “Save Draft” feature

    If your Instagrams are works of art that take more than a few moments to finesse, you’ll appreciate a new feature that may soon be coming to Instagram: “Save Draft.” The option is something many Instagram users have wanted for quite a while, but has not yet rolled out to the entire Instagram user base. If you have it, however, you’ll see the option to save your work… Read More

  • Adobe’s Acrobat Reader app finally lets you use any cloud service you want

    Adobe’s Acrobat Reader app finally lets you use any cloud service you want

    In April, Adobe expanded its Document Cloud service to add support for Box and Microsoft OneDrive, to complement its existing support for Dropbox. This allowed users to work with documents stored in other third-party services when using Adobe’s software, like Adobe Sign or Acrobat Reader, for example. However, that support hadn’t fully made its way to mobile – an issue Adobe… Read More

  • Google tests a more personalized version of its virtual assistant, Google Now

    Google tests a more personalized version of its virtual assistant, Google Now

    Google Now, the intelligent personal assistant bundled into Android and Google’s search application, is already adept at bringing you the information you need at the right time, whether that’s traffic alerts, event reminders, sports scores, stock updates, weather, flight info, and much more. But one area where Google Now falls a little short is in customizing the assistant… Read More

  • Amazon Video pilots will stream on Twitch

    Amazon Video pilots will stream on Twitch

    Twitch has been expanding its video content beyond gaming for some time, thanks to classic shows featuring Bob Ross and Julia Child, as well as its own “Creative” channel where artists and musicians can showcase their work. Now, the Amazon-owned streaming video platform will soon offer a few more reasons for non-gamers to tune in: Amazon Video pilots. Read More

  • NBCUniversal is bringing mini TV shows to Snapchat

    NBCUniversal is bringing mini TV shows to Snapchat

    NBCUniversal is expanding its relationship with social networking platform Snapchat, according to an announcement out this morning detailing a new content and advertising partnership between the two companies. The deal will see the media and entertainment brand developing mobile, short-form versions of several of its popular shows, including NBC’s “The Voice” and E! Read More

  • Yahoo launches a TV-watching site, Yahoo View, in partnership with Hulu

    Yahoo launches a TV-watching site, Yahoo View, in partnership with Hulu

    Yahoo this morning is making a play for cord cutters with the launch of a new TV-watching site called Yahoo View, featuring Hulu’s free content. The site will now become one of the only ways to watch Hulu’s TV shows and movies for free, as the company is planning to wind down its free version in favor of its subscription services – a plan that was already in the works ahead… Read More

  • Facebook snatches up team from Eyegroove, a musical selfie app

    Facebook snatches up team from Eyegroove, a musical selfie app

    The team from a startup called Eyegroove, a “musical selfie” app, has joined Facebook. According to a message on the company’s website, most of the small team who worked on the app will now be focused on building new experiences for Facebook users that will help them to “create, share and connect.” Founded in late 2013, the Eyegroove application was the… Read More

  • Facebook’s redesigned business Pages roll out to all

    Facebook’s redesigned business Pages roll out to all

    If you’ve visited a business or brand’s Facebook Page in recent days, you may have noticed things look a little different. The company is now finalizing the rollout of a new, cleaner look-and-feel for Pages, which does away with tabs in favor of left-hand side navigation, and makes the Page’s call-to-action button – like “Sign Up,” “Shop Now,”… Read More

  • Twitter’s latest test encourages users to Direct Message brands, not tweet at them

    Twitter’s latest test encourages users to Direct Message brands, not tweet at them

    A number of businesses use Twitter to interact with their customers and offer support. But that often means responding to angry tweets directed at their account, then switching users over to private messaging to deal with the issues at hand. Now the company is testing a new feature for brands that puts its “Messaging” button front-and-center, thereby encouraging customers to… Read More

  • Apple recommends products based on your purchase history in its Apple Store app

    Apple recommends products based on your purchase history in its Apple Store app

    Apple has big plans to overhaul its App Store in the months ahead to better tailor the experience to its end users. But ahead of that, the company has introduced a more personalized version of its Apple Store app – yes, the one you use to buy things. According to the company, the app will now recommend new products based on its understanding of the devices you already own. For example… Read More

  • Disney launches its own messaging app, Disney Mix, aimed at kids and families

    Disney launches its own messaging app, Disney Mix, aimed at kids and families

    Disney today is wading into the mobile messaging market with a new chat application called Disney Mix, aimed at kids, tweens and families. While the app will compete to some extent with popular messaging clients like WhatsApp, Facebook Messenger, Snapchat and others, the goal with Disney Mix is to provide a safer alternative that’s built with the needs of kids in mind. That means the… Read More

  • Gwyneth Paltrow joins Apple’s reality TV show ‘Planet of the Apps’

    Gwyneth Paltrow joins Apple’s reality TV show ‘Planet of the Apps’

    Apple’s forthcoming reality TV show just scored itself some big-time Hollywood star power: according to a report out this morning from Variety, actress and Goop founder Gwyneth Paltrow will serve as a mentor to the contestants on the new series, “Planet of the Apps.” The show, which is debuting next year, will also have Gary Vaynerchuk and will.iam as advisers, the report says. Read More

  • NFL Network, RedZone come to Sling TV’s streaming service for cord cutters

    NFL Network, RedZone come to Sling TV’s streaming service for cord cutters

    Sling TV has long been a viable option for sports fans who want to cut the cord with traditional pay television, thanks to its streams of popular channels providing sports coverage, like ESPN, Fox Sports, TNT, TBS and more. Now, you can add NFL Network and NFL RedZone to that mix, thanks to a newly announced deal between Sling TV parent company Dish Network and the NFL. Read More

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