Sarah Perez

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software.

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  • Online Bridal Boutique Weddington Way Raises $9M Series A

    Online Bridal Boutique Weddington Way Raises $9M Series A

    Online boutique for brides and their wedding parties, Weddington Way, announced today it has closed on $9 million in Series A funding in a round led by Javelin Venture Partners. Existing investors Battery Ventures, Felicis Ventures and Trinity Ventures also participated, bringing the company’s total raise to date to $11.5 million. Other strategic investors include Bonobos founder Andy… Read More

  • Square Targets Small Business With Launch Of Online Booking Tool “Square Appointments”

    Square Targets Small Business With Launch Of Online Booking Tool “Square Appointments”

    Continuing its expansion beyond mobile payments, Square this morning has rolled out Square Appointments, an online appointment booking service aimed at small businesses, like beauty and hair salons, and other individuals looking to connect with their customers online. The program, previously available only to pilot testers, is now open to any merchant, whether or not they use Square to… Read More

  • Vine Competitor Groopie Lets Vloggers Create TV-Style Shows Together

    Vine Competitor Groopie Lets Vloggers Create TV-Style Shows Together

    YouTube stars are more popular among today’s U.S. teens than Hollywood celebs, a recent study found. Hoping to capitalize on this trend, a new social video network called Groopie has just launched on iPhone, allowing the next generation of vloggers to record video shows with friends, which may include both scripted and unscripted content. The L.A. and San Francisco-based startup… Read More

  • Luxury Consignment Reseller Snobswap Grabs $700K To Bring Brick-And-Mortar Shops Online

    Luxury Consignment Reseller Snobswap Grabs $700K To Bring Brick-And-Mortar Shops Online

    Snobswap, the D.C.-based online shopping resale site with a funny but memorable name, is one of many new entrants in a growing market focused on bringing the experience of shopping for second-hand clothing and other accessories online. And, as its branding implies, Snobswap is aiming for the high-end, luxury shopper who’s looking for discounts on designer labels, or hoping to relieve… Read More

  • Anonymous Emailing Service Leak Shuts Down

    Anonymous Emailing Service Leak Shuts Down

    In what may be a new record (?), recently launched anonymous emailing service Leak has already crashed and burned. Or, at least, the service has been temporarily suspended while its creators figure out how to port it over infrastructure better designed for the purpose at hand. In case you missed it: Leak rolled out in late July as something of a side project from French… Read More

  • Beauty Data Startup Poshly Scores $1.5 Million

    Beauty Data Startup Poshly Scores $1.5 Million

    A New York-headquartered data company focused on the beauty industry, Poshly, has closed on a $1.5 million seed round of funding, which will largely be used to grow its engineering team in San Francisco. The funding was led by Frontier Equities VC, and included Astia Angels, CPEG Ventures, WI Harper Group, and other private investors. To date, Poshly has raised over $2 million to… Read More

  • Facebook Buys Secure Server Technology Provider PrivateCore

    Facebook Buys Secure Server Technology Provider PrivateCore

    Facebook announced this morning it has acquired PrivateCore, a Palo Alto-based secure server technology company. The deal does not appear to be solely an acqui-hire, as Facebook says that it plans to deploy PrivateCore’s technology into Facebook’s server stack in order to better protect its own servers and customers. Terms of the deal were not disclosed, but PrivateCore was backed… Read More

  • Google Says Website Encryption – Or Lack Thereof – Will Now Influence Search Rankings

    Google Says Website Encryption – Or Lack Thereof – Will Now Influence Search Rankings

    Google will begin using website encryption, or HTTPS, as a ranking signal – a move which should prompt website developers who have dragged their heels on increased security measures, or who debated whether their website was “important” enough to require encryption, to make a change. Initially, HTTPS will only be a lightweight signal, affecting fewer than 1% of global… Read More

  • Why The Gmail Scan That Led To A Man’s Arrest For Child Porn Was Not A Privacy Violation

    Why The Gmail Scan That Led To A Man’s Arrest For Child Porn Was Not A Privacy Violation

    No one will argue against the outcome of a case which saw a man arrested on child pornography charges, after Google tipped off authorities about illegal images found in the Houston suspect’s Gmail account. But the nature of how the discovery came about led some to questions about the methodologies used behind the scenes. Was Google actively scanning Gmail for illegal activity? Was… Read More

  • Unclouded App Lets You See What’s Eating Up Your Cloud Storage

    Unclouded App Lets You See What’s Eating Up Your Cloud Storage

    Back when the PC was king, a number of software programs were available that would let you analyze your hard drive utilization, allowing you to delete and relocate files in order to free up more storage space. But now that we’ve moved to using cloud services, where overuse isn’t just an annoyance, but incurs additional monthly charges, gaining that same sort of visibility is… Read More

  • With Newly Announced Expansions, Amazon’s Same-Day Delivery Service Now Outpaces Competitors

    With Newly Announced Expansions, Amazon’s Same-Day Delivery Service Now Outpaces Competitors

    Amazon’s Same-Day Delivery service is expanding again, the company has announced, and will now be arriving in a half-dozen more cities and metro areas, including Baltimore, Dallas, Indianapolis, New York City, Philadelphia, and the D.C. metro area. Amazon Prime customers in these markets, and others that already have access to the “Get It Today” option, are able to order… Read More

  • AOL Beats On Revenue, But Profit Falls

    AOL Beats On Revenue, But Profit Falls

    TechCrunch parent company AOL released its Q2 earnings before the market opened this morning, reporting profit down by 1%, but revenue that beat expectations thanks to a 60% jump in advertising revenue from the company’s third-party advertising platform, which reached $194.3 million in the quarter. Meanwhile, ad revenue increased 20% to $451.7 million, also aided by the acquisition… Read More

  • Zip Phone Lets You Make Free Calls Over The Internet…Without Launching Its App

    Zip Phone Lets You Make Free Calls Over The Internet…Without Launching Its App

    A company known as Zip Phone is making it easier to place secure, Wi-Fi enabled phone calls, in order to save consumers from using up the limited number of cellular minutes that come with their smartphone’s voice plan. That’s a more common problem outside of North America where unlimited calling plans are prevalent, though these consumers can still benefit from Zip Phone… Read More

  • Guildery Helps You Decorate With Pre-Matched Fabrics, Digitally Printed On Demand

    Guildery Helps You Decorate With Pre-Matched Fabrics, Digitally Printed On Demand

    Unless you’re an interior designer, one of the challenges with shopping online for furniture and other upholstered accessories is not knowing whether or not the colors and patterns you like actually go together. A new company called Guildery aims to solve that problem by offering digitally printed collections of pillows, drapery, lampshades, ottomans and soon, more, which are designed… Read More

  • Soulmix Wants To Bring Back Social Bookmarking

    Soulmix Wants To Bring Back Social Bookmarking

    Can social bookmarking make a comeback? In the web 2.0 era, services like Delicious and Diigo were at the height of their popularity, as sort of pre-cursors to the more specialized social networking platforms that later evolved as better tools to save and share specific kinds of media: Pinterest, for inspirational imagery and links; We Heart It for photos; Twitter for news-y links and… Read More

  • The Hug, A Water Bottle Sensor And App, Helps You Stay Hydrated

    The Hug, A Water Bottle Sensor And App, Helps You Stay Hydrated

    Everyone knows they should be drinking more water to stay healthy and hydrated, but actually remembering to do so can be a challenge. In fact, 43% of Americans drink four cups or fewer per day, according a 2012 study from the Center for Disease Control. That’s where The Hug, now on Kickstarter, comes in. The Hug solution includes a sensor band that wraps around just about any water bottle… Read More

  • Epic Reddit Prank “Cat Facts” Is Now An App That Lets You Text Troll Your Friends

    Epic Reddit Prank “Cat Facts” Is Now An App That Lets You Text Troll Your Friends

    What do you get when you combine cats and epic-level trolling? Only one of the most popular Reddit posts of all time: the hilarious “Cat Facts” prank from Reddit user “frackyou” is the 8th most popular post on Reddit, and now, it’s a mobile app you can use to automate cat facts-style pranking on your unsuspecting friends. Cat Facts? What’s Cat Facts, you say? Read More

  • After Turning Down A Million In Funding, Over Brings Its Photo-Editing App To Android

    After Turning Down A Million In Funding, Over Brings Its Photo-Editing App To Android

    Over, a popular image editing application for iOS users that has grown to over 9 million installs since its launch, is now available on Android – a move that founder Aaron Marshall claims has been a top request for some time. In the new version, Android users will be the first to receive a few features, including full resolution photo saving, the ability to rotate text, and an improved… Read More

  • iDrive Launches OOLOO, A Voice Search App Powered By People, Not Algorithms

    iDrive Launches OOLOO, A Voice Search App Powered By People, Not Algorithms

    iDrive, a company better known for its data backup and syncing services, is now branching out in a new direction with the launch of a mobile application called OOLOO. (Seriously, we’re running out of names, aren’t we?). The idea for the app can best be explained as something of a “staffed” version of Siri – meaning that instead of algorithms and engines answering… Read More

  • TUNE (Formerly HasOffers) Acquires MobileDevHQ To Expand Into Unpaid User Acquisition

    TUNE (Formerly HasOffers) Acquires MobileDevHQ To Expand Into Unpaid User Acquisition

    Two Seattle-based mobile analytics companies are teaming up today. The ad attribution and analytics company TUNE (previously known as HasOffers), has made its first acquisition with the purchase of MobileDevHQ, a software-as-a-service that helps mobile marketers better understand app store visibility, search ranking, ASO (app store optimization), and competitive intelligence. The company… Read More