Sarah Perez

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software.

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  • Julep Is Heading To iPhone With App That Lets You Customize A Monthly Box Of Beauty Products

    Julep Is Heading To iPhone With App That Lets You Customize A Monthly Box Of Beauty Products

    Julep, the beauty brand whose nail polish shades are virtually unavoidable on Pinterest is today launching its own personalized subscription-based “box of the month” club, as something of an alternative to quasi-competitor Birchbox. While the latter helped pioneer the concept of monthly boxes shipped to your home on an automatic basis, Julep’s box is now going in the… Read More

  • U.K. Wanelo Competitor Nuji Launches A Weird App With An “Interactive” Woman As Part Of Its Interface

    U.K. Wanelo Competitor Nuji Launches A Weird App With An “Interactive” Woman As Part Of Its Interface

    What are today’s mobile shopping applications missing? You know, the social and collaborative e-commerce services, like Wanelo or Polyvore, for example? Better search? Streamlined checkout? No? How about a giant, animated video of a woman stretching, yawning and smiling at you when you first launch the app? Yes? Well, good news — U.K.-based Wanelo competitor Nuji’s new… Read More

  • Small Biz Financial Dashboard BodeTree Grabs $2M Series A

    BodeTree, an online service aimed at helping small business owners better understand their finances, has closed on $2 million in Series A funding, led by its seed round investor Denver-based Greenline Ventures with participation from other, undisclosed angels. CEO Christopher Myers says the company did a soft close, as they may allow for some strategic investors to join in a… Read More

  • Square Launches A $10 Per Month Customer Feedback Tool For Sellers

    Square Launches A $10 Per Month Customer Feedback Tool For Sellers

    Square continues to reach for additional revenue streams with today’s announcement of yet another new product called Square Feedback – a tool that turns a company’s digital receipts into a customer feedback and polling solution. The company, which currently claims to deliver over 10 million digital receipts per month by email and text, will now enable business owners to… Read More

  • Pinterest Launches Paid Ads With Select Brands In Form Of Promoted Pins

    Pinterest Launches Paid Ads With Select Brands In Form Of Promoted Pins

    Last fall, Pinterest announced it would begin experimenting with advertisements on its service in the form of “Promoted Pins,” which would be featured placements from select retailers and other businesses. Today, the company says that it’s expanding on these earlier tests with the rollout of a paid test of Promoted Pins. These pins will only appear on the search and… Read More

  • Style-Focused Community And Shopping Service Polyvore Arrives On Android

    Style-Focused Community And Shopping Service Polyvore Arrives On Android

    Polyvore, the style-focused community whose members regularly pin collages of outfits and accessories to Pinterest, has now arrived on Android. The app follows the company’s iOS debut by roughly a year and a half, indicating, perhaps, its largely female user base’s preference for iPhone and iPad when working with their fashion creations. The company today sees 20 million uniques… Read More

  • SCiO Shows Off Its Molecular Food Scanner In TechCrunch Disrupt’s Hardware Alley

    SCiO Shows Off Its Molecular Food Scanner In TechCrunch Disrupt’s Hardware Alley

    Dror Sharon, the CEO of ConsumerPhysics, was showing off a prototype of his handheld “food scanner” at TechCrunch Disrupt NY’s Hardware Alley this week, called the SCiO. The device is a pocket-sized spectrometer that analyzes the molecular structure of an object by first shining a light on the item in question, then identifying the food based on its unique… Read More

  • Kamino Offers Crowdsourced Walking Tours On Your iPhone

    Kamino Offers Crowdsourced Walking Tours On Your iPhone

    In TechCrunch Disrupt NY’s Startup Alley this week, we came across Roger Obando and Louis Huynh, co-founders of Kamino, a new mobile app offering crowdsourced city guides. Unlike the recommendations found in professional guidebooks, Kamino instead offers what they call “urban hikes” — guides created by locals and plotted on a map that help to introduce visitors to the… Read More

  • Smart Keyless Access System KISI Lets You Swipe To Open Your Door

    Smart Keyless Access System KISI Lets You Swipe To Open Your Door

    In TechCrunch Disrupt NY’s Hardware Alley this week, smart keyless access system maker KISI was showing off its mobile-connected device, which allows you to control entry to a building with a simple-to-install system that can be managed via your smartphone. Since launching last year, KISI has gone on to acquire a number of customers in the N.Y. and New Jersey area, co-founder… Read More

  • The MEMI, A Smartbracelet For Women, Vibrates When You Get Calls And Texts

    The MEMI, A Smartbracelet For Women, Vibrates When You Get Calls And Texts

    In TechCrunch Disrupt NY’s Startup Alley today, MEMI co-founder and president Margaux Guerard is demonstrating her company’s iPhone-compatible smartbracelet. Aimed at women who tend to carry their mobile phones in their handbag, the MEMI alerts you to incoming calls, texts and calendar events with a discreet vibration. The company, created by former strategy consultant at Bain… Read More

  • The Feeling Skin Is An iPhone Charge Case With A Configurable LED Light On Its Back

    The Feeling Skin Is An iPhone Charge Case With A Configurable LED Light On Its Back

    A bizarre, “organically” shaped iPhone case called The Feeling Skin was spotted at this week’s TechCrunch Disrupt Startup Alley, purporting to be the first “smart battery case” for iPhone. The project, which would compete with things like Mophie cases for example, is designed so that it doesn’t require you to manually switch the battery case on when you need… Read More

  • The Outdoor Exchange Is Crowdfunding A Subscription-Based Lending Service For Outdoor Gear

    The Outdoor Exchange Is Crowdfunding A Subscription-Based Lending Service For Outdoor Gear

    Being an outdoor enthusiast can be expensive these days. With camping equipment, kayaks, binoculars, fishing gear, and of course, Dropcams to record your sweet bike stunts, the costs can really add up. And let’s face it, if you’re not spending every weekend in the great outdoors, is it really worth storing all that equipment in your own home? Newly launched startup The Outdoor… Read More

  • Notivo Wants To Be A ‘Google Now’ For Everything Else

    Notivo Wants To Be A ‘Google Now’ For Everything Else

    Early stage startup Notivo, launching today at TechCrunch Disrupt, is a mobile search assistant that helps you track events and receive notifications when information you care about changes or is updated. It’s sort of something in between Google Alerts, which returns relevant Google Search results, and something like Google Now, which today alerts you to a number of things from… Read More

  • Twoople Lets Anyone Chat With You Via A Simple, Personalized URL

    Twoople Lets Anyone Chat With You Via A Simple, Personalized URL

    Spotted in the TechCrunch Disrupt NY Startup Alley today was Twoople, a newly launched web and mobile chatting service that lets you give out a simple, memorable URL that allows anyone to start chatting with you on either web or mobile. The tool is especially useful for business owners, explains Twoople founder Patrick Arlia, as the unique URL provided can be added to an email signature or… Read More

  • Developer Tools Are The New Enterprise Tools

    Developer Tools Are The New Enterprise Tools

    Wondering what areas of technology are still ripe for change in the I.T. environment? This afternoon on the TechCrunch Disrupt NY stage, the creators of top developer services including Stripe’s John Collison, DigitalOcean’s Ben Uretsky and Github’s Chris Wanstrath discussed what they still see as pain points in the industry today that are still in need of rethinking. The… Read More

  • Mela For iPhone Lets Anyone Collaborate On Videos

    Mela For iPhone Lets Anyone Collaborate On Videos

    Mela, a new application launching this week at TechCrunch Disrupt NY’s Startup Alley, lets you create collaborative videos with friends and other Mela users. Like other video-sharing applications, you can record and share your short videos in the app, then add a hashtag. But what makes Mela unique is that when other users upload videos under the same hashtag, those videos are… Read More

  • Bitcasa Debuts CloudFS, An “iCloud In A Box” For Developers

    Bitcasa Debuts CloudFS, An “iCloud In A Box” For Developers

    Former TechCrunch Disrupt Battlefield company Bitcasa, is today rolling out an offering to developers called CloudFS, which effectively makes the Bitcasa consumer service available via APIs, allowing developers to take advantage of the platform in their own applications in an unbranded way. Companies including Plex and Cloudless are already early adopters of the new platform, says… Read More

  • App Annie Now Lets App Developers Track Ads, App Store Optimization

    App Annie Now Lets App Developers Track Ads, App Store Optimization

    Mobile app analytics platform App Annie is expanding itself product lineup today with features designed to help publishers better analyze their advertising and App Store Optimization (ASO) efforts. The latter, a sort of SEO for mobile apps, involves choosing the right keywords to use in the app’s metadata in order to have the app returned higher in the App Store’s search… Read More

  • @WalmartLabs Buys Adtech Startup Adchemy, Its Biggest Talent Deal Yet

    @WalmartLabs Buys Adtech Startup Adchemy, Its Biggest Talent Deal Yet

    @WalmartLabs, the retailer’s Silicon Valley-based innovation lab and R&D center, has now made its twelfth acquisition with the purchase of e-commerce technology company Adchemy, its biggest deal yet in terms of people. Founded in 2004, and backed by nearly $120 million in outside funding, Adchemy had experimented with a number of business models over the years. And though it had… Read More

  • Kurbo Health Debuts A Mobile Service To Help Fight Childhood Obesity

    Kurbo Health Debuts A Mobile Service To Help Fight Childhood Obesity

    This afternoon on the TechCrunch Disrupt stage in New York, Kurbo Health debuted its mobile subscription service designed to teach children — and their families — how to eat healthy. The overall idea is to combat the growing issue of childhood obesity, the company says, noting that over 30 percent of U.S. kids today are overweight. That’s more than 25 million children between… Read More