Ross Rubin

Ross Rubin

Ross Rubin is principal analyst at Reticle Research, which he founded in 2012. Reticle Research analyzes consumer adoption and usage of technology.

Prior to founding Reticle Research, Rubin was executive director of industry analysis for consumer technology at The NPD Group, a market research firm well-known for tracking sales of electronics, PCs, cell phones and other consumer gadgets. Prior to joining NPD, Rubin was vice president and chief research fellow at Jupiter Research, where he founded the firm’s first technology research practice covering Net-connected devices as well as the evolution of broadband and wireless data. Rubin also created the firm’s research report structural guidelines.

Rubin has been a frequent speaker at many industry events, including CES, CTIA and IFA. He has written the Switched On column for Engadget since 2004, and also maintains columns at ABCNews.com, TechCrunch and TUAW.

The Latest from Ross Rubin

Backed Or Whacked: The Eyes Have It

<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive.</em> In last week’s Backed or Whacked, I discussed watches, one of the mixes of fa

Backed Or Whacked: Revenge Of The Dumb Watch

<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their fundin

Backed Or Whacked: Life, Liberty And The Pursuit Of Laziness

<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their fund

Backed Or Whacked: Smartphones That Light Up Your Life

<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive.</em> Last week’s Backed or Whacked focused on devices that can remotely provide in

Backed Or Whacked: The Highs And Lows Of Smartphone Companion Devices

<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive.</em> Some say the cloud has replaced the PC as the digital hub. That may be true for

Backed Or Whacked: Pedal Pushers Wheel And Deal

<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive.</em> Bikes and tech go back a long way. During his first stint at Apple, Steve Jobs

Backed Or Whacked: The Shape Of Sounds To Come

<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive.</em> Whether you rocked your New Year’s Eve Gangnam Style, fed your Bieber fever o

Backed Or Whacked: Ignoring The Little People

<b>Editor’s note: </b><em>Ross Rubin is principal analyst at <a target="_blank" href="http://www.reticleresearch.com">Reticle Research</a> and blogs at <a target="_blank" href="http://www.techspr

Backed Or Whacked: Kids Projects Put The ‘Fun’ In Crowdfunding

<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at <a target="_blank" href="http://www.techspressive.com/">Techspressive</a>.</em> ‘Tis the season whe

Backed Or Whacked: Kickstarter’s Great Wallet Project Glut Of 2012

<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at <a target="_blank" href="http://www.techspressive.com/">Techspressive</a>.</em> Crowdfunding campaign

Backed Or Whacked: One Keyboard And One Harmonica Strike Two Different Kickstarter Chords

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals. Fo

Backed Or Whacked: A Smartphone Robot For Playtime And Panorama-Style Mobile HD Video

<b>Editor’s note: </b><em><a target="_blank" href="https://twitter.com/rossrubin">Ross Rubin</a> is principal analyst at Reticle Research and blogs at Techspressive.</em> High-quality videoconf

Backed Or Whacked: The Ad Blocker And The Beat Rocker Hit Kickstarter

<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and writer for Engadget. His column examines crowdfunded products that have either met or missed their funding goals.<

Backed Or Whacked: To Have But Not To Hold The iPad

<b>Editor’s note: </b><em><a target="_blank" href="https://twitter.com/rossrubin">Ross Rubin</a> is principal analyst at Reticle Research and writer for Engadget. Each column will look at crowdfund

Backed or Whacked: Kick the Cook

Companies keep trying to affix touchscreens to our refrigerators and develop more infomercial-friendly variations of the blender, but the kitchen still remains a relatively low-tech sanctuary. Even as

Backed Or Whacked: Press Enter vs. Presenter

<b>Editor's note: </b><em>This weekend we're running a new column called Backed or Whacked by <a target="_blank" href="https://twitter.com/rossrubin">Ross Rubin</a>. </em> Cloud-connected smartph