Ross Rubin

Ross Rubin

Ross Rubin is principal analyst at Reticle Research, which he founded in 2012. Reticle Research analyzes consumer adoption and usage of technology.

Prior to founding Reticle Research, Rubin was executive director of industry analysis for consumer technology at The NPD Group, a market research firm well-known for tracking sales of electronics, PCs, cell phones and other consumer gadgets. Prior to joining NPD, Rubin was vice president and chief research fellow at Jupiter Research, where he founded the firm’s first technology research practice covering Net-connected devices as well as the evolution of broadband and wireless data. Rubin also created the firm’s research report structural guidelines.

Rubin has been a frequent speaker at many industry events, including CES, CTIA and IFA. He has written the Switched On column for Engadget since 2004, and also maintains columns at ABCNews.com, TechCrunch and TUAW.

The Latest from Ross Rubin

Crowdfunded Gadgets That Let You Play Music, Charge, And Wash

Ross Rubin
Musicians have trouble spending time away from their instruments. But bulky instruments, especially guitars, aren’t very portable and cannot be left in cars or public places where they may be stolen

Crowdfunded Gadgets That Frame And Notify

Ross Rubin
Ross Rubin Contributor More posts by this contributor Crowdfunded Gadgets That Let You Play Music, Charge, And Wash Crowdfunded Gadgets That Talk To Your Home And Charge Your Phone With Wind Power Edi

Crowdfunded Gadgets That Talk To Your Home And Charge Your Phone With Wind Power

Ross Rubin
Ross Rubin Contributor More posts by this contributor Crowdfunded Gadgets That Let You Play Music, Charge, And Wash Crowdfunded Gadgets That Talk To Your Home And Charge Your Phone With Wind Power Edi

Virtuix Omni Takes Virtual Reality In Every Direction

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive.</em> Part videogame accessory and part exercise equipment, the <a target="_blank" href="h

Agent Smartwatch Banks On Design, Developers, Distribution To Survive Battle

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive.</em> Stop me if you’ve heard this one. A guy walks into a watch store and... a smartwat

PlayJam Sticks It To The Video Game Giants

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive.</em> It’s been six months since <a target="_blank" href="http://www.playjam.com/">PlayJ

Yanked From The Cloud: Why Connectify Unplugged Its Switchboard Campaign

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive.</em> Connectify, a Philadelphia-based software company obsessed with making the Internet

Backed Or Whacked: Reading And Writing Through Crowdfunding

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive.</em> An ancient and once-sacred bond between author and audience, reading and writing hav

Backed Or Whacked: Give PC A Chance

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. </em> These days, it seems that anything that whiffs of the traditional PC has all the ma

Backed Or Whacked: Bridging Worlds Without Words

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding g

Backed Or Whacked: Fund These Undies

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding g

Backed Or Whacked: iPads In Good Standing

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding g

Backed Or Whacked: Get Together With The Band

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding g

Backed Or Whacked: The Battle Of The Bands

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding g

Backed Or Whacked: May The Funds Be With You

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive.</em> There are a number of schools regarding the existence of alien intelligent races.

Backed Or Whacked: Baubles For Your Bike – Part 2

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding g

Backed Or Whacked: Baubles For Your Bike – Part I

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding g

Backed Or Whacked: Pursuits Of Pet Peeves

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding g

Backed Or Whacked: Covers To Cloak Your Keys

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding g

Backed Or Whacked: Ups And Downs In A Yo-Yo World

Ross Rubin
<b>Editor’s note: </b><em>Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive.</em> Kickstarter has seen its share of campaigns that spin out of control, but it’s
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