Ross Rubin

Principal Analyst, Reticle Research

Ross Rubin is principal analyst at Reticle Research, which he founded in 2012. Reticle Research analyzes consumer adoption and usage of technology.

Prior to founding Reticle Research, Rubin was executive director of industry analysis for consumer technology at The NPD Group, a market research firm well-known for tracking sales of electronics, PCs, cell phones and other consumer gadgets. Prior to joining NPD, Rubin was vice president and chief research fellow at Jupiter Research, where he founded the firm’s first technology research practice covering Net-connected devices as well as the evolution of broadband and wireless data. Rubin also created the firm’s research report structural guidelines.

Rubin has been a frequent speaker at many industry events, including CES, CTIA and IFA. He has written the Switched On column for Engadget since 2004, and also maintains columns at ABCNews.com, TechCrunch and TUAW.

Ross Rubin

Musicians have trouble spending time away from their instruments. But bulky instruments, especially guitars, aren’t very portable and cannot be left in cars or public places where they may be…

Editor’s note: Ross Rubin is principal analyst at Reticle Research, a technology, media and telecom advisory firm, and founder of Backerjack. He blogs at Techspressive. Each week, Backerjack shares three tech-related products seeking funding. There’s nothing…

Editor’s note: Ross Rubin is principal analyst at Reticle Research, a technology, media and telecom advisory firm, and founder of Backerjack. He blogs at Techspressive. Each week, Backerjack shares three tech-related…

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Part videogame accessory and part exercise equipment, the Virtuix Omni was inspired by the success of…

Virtuix Omni Takes Virtual Reality In Every Direction

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Stop me if you’ve heard this one. A guy walks into a watch store and… a…

Agent Smartwatch Banks On Design, Developers, Distribution To Survive Battle

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. It’s been six months since PlayJam’s GameStick started its off-again, on-again Kickstarter campaign that netted it…

PlayJam Sticks It To The Video Game Giants

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Connectify, a Philadelphia-based software company obsessed with making the Internet faster and using Kickstarter to do…

Yanked From The Cloud: Why Connectify Unplugged Its Switchboard Campaign

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. An ancient and once-sacred bond between author and audience, reading and writing have become but two…

Backed Or Whacked: Reading And Writing Through Crowdfunding

Backed Or Whacked: Give PC A Chance

11:00 pm PDT • May 11, 2013

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. These days, it seems that anything that whiffs of the traditional PC has all the market…

Backed Or Whacked: Give PC A Chance

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: Bridging Worlds Without Words

Backed Or Whacked: Fund These Undies

11:00 pm PDT • April 27, 2013

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: Fund These Undies

Backed Or Whacked: iPads In Good Standing

9:00 pm PDT • April 20, 2013

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: iPads In Good Standing

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: Get Together With The Band

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: The Battle Of The Bands

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. There are a number of schools regarding the existence of alien intelligent races. Among those who refute that we’ve…

Backed Or Whacked: May The Funds Be With You

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: Baubles For Your Bike – Part 2

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: Baubles For Your Bike – Part I

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: Pursuits Of Pet Peeves

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: Covers To Cloak Your Keys

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Kickstarter has seen its share of campaigns that spin out of control, but it’s a lot more impressive when spin…

Backed Or Whacked: Ups And Downs In A Yo-Yo World

Backed Or Whacked: The Eyes Have It

6:00 am PST • February 17, 2013

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. In last week’s Backed or Whacked, I discussed watches, one of the mixes of fashion and function that many wear every…

Backed Or Whacked: The Eyes Have It

Backed Or Whacked: Revenge Of The Dumb Watch

3:00 am PST • February 10, 2013

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals. Last year, Kickstarter…

Backed Or Whacked: Revenge Of The Dumb Watch

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals. Beyond making their way in…

Backed Or Whacked: Life, Liberty And The Pursuit Of Laziness

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Last week’s Backed or Whacked focused on devices that can remotely provide input to smartphones; this week, we venture beyond the…

Backed Or Whacked: Smartphones That Light Up Your Life

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Some say the cloud has replaced the PC as the digital hub. That may be true for data, but devices…

Backed Or Whacked: The Highs And Lows Of Smartphone Companion Devices

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Bikes and tech go back a long way. During his first stint at Apple, Steve Jobs would talk about how, when…

Backed Or Whacked: Pedal Pushers Wheel And Deal

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Whether you rocked your New Year’s Eve Gangnam Style, fed your Bieber fever or just took in a traditional Auld Lang…

Backed Or Whacked: The Shape Of Sounds To Come

Backed Or Whacked: Ignoring The Little People

8:00 am PST • December 30, 2012

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column looks at crowdfunded products that have either met or missed their funding goals. The period leading up…

Backed Or Whacked: Ignoring The Little People

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. ‘Tis the season when our thoughts often turn to the wee ones in our lives, and  that has certainly…

Backed Or Whacked: Kids Projects Put The ‘Fun’ In Crowdfunding

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Crowdfunding campaigns employ all kinds of logical and emotional appeals to get you to dig into your wallet. But…

Backed Or Whacked: Kickstarter’s Great Wallet Project Glut Of 2012