Peter Ramsey

Peter Ramsey Contributor Share on X Peter Ramsey is CEO of Built For Mars, a UX consultancy that helps customers build better product experiences. More posts by this contributor OpenSea UX teardown: 3 key takeaways Apple AirTags UX teardown: The trade-off between privacy and user experience

Peter Ramsey is CEO of Built For Mars, a UX consultancy that helps customers build better product experiences.

The Latest from Peter Ramsey

Apple Fitness+ UX teardown: 3 key takeaways on how not to interrupt the user journey

On paper, there’s never been a better time to work out at home. But are these subscriptions actually any good? For example, what’s the experience of Apple Fitness+ actually like?

OpenSea UX teardown: 3 key takeaways

NFT marketplace OpenSea hit a $1.5 billion valuation this year, raising from Andreessen Horowitz, Kevin Durant and Ashton Kutcher. But is the experience of creating and selling an NFT on OpenSea any g

Apple AirTags UX teardown: The trade-off between privacy and user experience

Apple’s AirTags have been out for more than a month. Now that they've been out getting lost in the wild, we sent our resident UX analyst to do just that.

Twitch UX teardown: The Anchor Effect and de-risking decisions

How does Twitch make money? And more importantly, what subtle psychology does it use to encourage viewers to spend more? Let's tear it down.

Clubhouse UX teardown: A closer look at homepage curation, follow hooks and other features

UX expert Peter Ramsey and TechCrunch reporter Steve O'Hear discuss some of Clubhouse's UX challenges as it continues to onboard new users at pace while it strives to create enough stickiness to keep

Spotify Group Session UX teardown: The fails and their fixes

We highlight some of Spotify Group Sessions user experience failings and offer ways to fix them, as well as a number of UX features that are done right.

5 ways Robinhood’s rushed UX changes exacerbated the GameStop crisis

The GameStop debacle has been hailed by many as a first of its kind form of digital activism, with the “crowd” coming together to stick it to Wall Street, and specifically hedge funds that

Hulu UX teardown: 5 user experience fails and how to fix them

Hulu is the first major streaming platform to offer a social watching experience. And with most major league sports now being allowed to resume behind closed doors, Hulu’s combined proposition with

Disney+ UX teardown: Wins, fails and fixes

Disney announced earlier this month that it’s going all-in on streaming media. As part of this new strategy, the company is undergoing a major reorganization of its media and entertainment busin

Coinbase UX teardown: 5 fails and how to fix them

Digital currency exchange Coinbase has probably done more than most to push cryptocurrencies closer to the mainstream, earning an $8 billion valuation by private investors along the way. The company i

Zoom UX teardown: 5 fails and how to fix them

Valued at over $60 billion and used by millions each day for work and staying in touch with friends and family, the COVID-19 pandemic has helped make Zoom one of the most popular and relevant enterpri

(How to fix) 5 common UX mistakes in online banking

Customer support is a huge part of a user’s experience, and one that every bank likes to say they’re great at. But there is a lot we can learn from the mistakes that U.K. banks have made. Based on