Peter Ramsey

Pete Ramsey is CEO of Built For Mars, a UX consultancy that helps customers build better product experience.

The Latest from Peter Ramsey

Spotify Group Session UX teardown: The fails and their fixes

We highlight some of Spotify Group Sessions user experience failings and offer ways to fix them, as well as a number of UX features that are done right.

5 ways Robinhood’s rushed UX changes exacerbated the GameStop crisis

The GameStop debacle has been hailed by many as a first of its kind form of digital activism, with the “crowd” coming together to stick it to Wall Street, and specifically hedge funds that

Hulu UX teardown: 5 user experience fails and how to fix them

Hulu is the first major streaming platform to offer a social watching experience. And with most major league sports now being allowed to resume behind closed doors, Hulu’s combined proposition with

Disney+ UX teardown: Wins, fails and fixes

Disney announced earlier this month that it’s going all-in on streaming media. As part of this new strategy, the company is undergoing a major reorganization of its media and entertainment busin

Coinbase UX teardown: 5 fails and how to fix them

Digital currency exchange Coinbase has probably done more than most to push cryptocurrencies closer to the mainstream, earning an $8 billion valuation by private investors along the way. The company i

Zoom UX teardown: 5 fails and how to fix them

Valued at over $60 billion and used by millions each day for work and staying in touch with friends and family, the COVID-19 pandemic has helped make Zoom one of the most popular and relevant enterpri

(How to fix) 5 common UX mistakes in online banking

Customer support is a huge part of a user’s experience, and one that every bank likes to say they’re great at. But there is a lot we can learn from the mistakes that U.K. banks have made. Based on