Liraz Margalit

Liraz Margalit Contributor Liraz Margalit serves as customer experience psychologist for Clicktale, which helps businesses optimize visitor interactions with their websites. More posts by this contributor What businesses need to understand about chatbots What’s Your Customer’s Online Personality?

Liraz Margalit serves as customer experience psychologist for Clicktale, which helps businesses optimize visitor interactions with their websites.

The Latest from Liraz Margalit

Why Pokémon Go captured our imagination — and huge market share

When a franchise that essentially died more than a decade ago comes back to life with such fervor, we need to ask ourselves how and why that happened. And if you’re able to stop playing Pokémon Go

What businesses need to understand about chatbots

Welcome to the bot-centric future, which is set to make smartphone users navigate the internet in a chit-chat fashion with a virtual assistant. But "assistant" will soon become too impersonal... Alexa

What’s Your Customer’s Online Personality?

In the retail world we live in today, it’s hard to know who your customers are. Unlike in the days of brick and mortar stores, customers in today’s online shopping marketplace are cloaked in layer

Past Behavior Does Not Determine Future Purchases

Ever wonder why after buying shoes online (or any other consumer goods), for the next few weeks or months, you can be sure to spot ads or promotions for those same shoes on nearly every website you vi

Reach Your Customers Through The Subconscious

Consider a scene that happens a billion times a day, at a billion computers across the globe. A man is searching online for new running shoes, or a woman is clicking through e-commerce sites on the hu

The Psychology Of Online Customization

E-commerce firms are discovering the value of online product customization and the additional revenue potential that can be generated from it. Over the last few years, product customization has burgeo

Tinder And Evolutionary Psychology

Mobile dating application Tinder has been criticized heavily due to its appearance-based matchmaking process, which many consider so shallow and superficial that it could only be used to facilitate ca