Leena Rao

Leena Rao is currently a Senior Writer at Fortune Magazine.

Leena had a brief stint at Google Ventures as an Operating Partner.

Leena’s first role out of journalism school was at TechCrunch which she joined in 2008. She rose through the ranks becoming the Managing Editor for TechCrunch and a voice at TechCrunch Disrupt.

She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City.

She graduated from Columbia University in 2003, where she was the captain of the women’s varsity tennis team. She has also contributed technology content for Oprah.com.

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Latest from Leena Rao

  • It Turns Out Zecco's Free Trading Model Isn't Such A Good Idea

    We outlined three points in 2006 on why Zecco’s free trading model raised some red flags. Unsurprisingly, the discount online brokerage firm has been forced to change its pricing structure due to the economic crisis. Over the years, the zero commission brokerage service increased the minimum asset balance to $2,500 and decreased free trades from 40 to 10. Now the company is putting… Read More

  • German Social Network Wer-kennt-wen.de Bought By RTL

    Wer-kennt-wen.de, one Germany’s largest social networks, has been acquired by The RTL Group, one of Europe’s largest media conglomerates. RTL reportedly bought the remaining 51 percent of the company (RTL already own 49 percent of the company). WKW currently has 5.5 million members. WKW’s founders, Fabian Jager and Patrick Ohler, will be staying at the social network. The… Read More

  • UK's Directgov Giving Change.gov A Run For Its Money

    Directgov.com, the UK government’s one-stop supersite for citizens, has opened up idea generation by allowing developers around the country to share ideas on how to build a word-class online hub for all national government services. The Directgov site, which launched in 2004, reportedly receives more than 11 million visits a month. Unlike President Obama’s digital initiative… Read More

  • Pew Pulling at Straws to Measure the Blogosphere

    Pew Research Center’s Project for Excellence in Journalism unveiled a new index yesterday that traces blogs and social networking sites. To be honest, it doesn’t say a whole lot that we don’t already know. The New Media Index’s first report states “From the preparations to the swearing-in to the music, President Barack Obama’s inauguration was by far and… Read More

  • Elevator Pitch Friday: BookGlutton, The Computer's Kindle

    This week’s elevator pitch comes from BookGlutton. Although the pitch is long-winded and lacking energy and enthusiasm, it did alert us to this site that is worth checking out. Read More

  • WELCOM To The World’s Most Exclusive Social Network (Not Really, But Here Are Screenshots)

    The World Economic Forum in Davos is finally trying to make its mark in social media at this year’s conference. The organization is unveiling the beta version of its exclusive Facebook-style social networking site, called WELCOM, reserved for high-profile attendees of the World Economic Forum like Mark Zuckerberg, Vladimir Putin and Kofi Annan. The site, which was designed in… Read More

  • VisualPin Will Plot Your Videos On The Map

    Australian start-up VisualPin allows users to “geocode” their videos by adding a Google Map to each different location in a video, with the map appearing to the side of the video. Here’s one of the best examples on the site. To be honest, I find the map somewhat distracting from watching the video but I think it could be useful when it comes to documenting travel, news or… Read More

  • Greystripe Hits 140 Million Mobile "AdverGame" Downloads

    Mobile game ad network Greystripe has hit 140 million ad-supported game downloads thanks to iPhone users. In the fourth quarter of 2008 alone, it supported 30 million downloads. All of these ad-supported and Greystripe says that over 50 percent of ad impressions are from iPhone games. The ads themselves have game-like characteristics designed to increase teh chances of consumers clicking… Read More

  • Google Introduces A New Weapon In The Fight For Net Neutrality: Measurement Labs

    Google announced today that it will give end users the tools to figure out whether internet service providers are interfering with their broadband connections by blocking or “throttling” certain applications.
    In a move that will undoubtedly ignite the issue of network neutrality, the company has partnered with the New America Foundation and Planet Labs to further devlop… Read More

  • AOL axing 700 employees

    AOL will cut its work force by 10 percent today, laying off approximately 700 employees, as a result of the struggling economy and a decrease in advertising revenue, we’ve confirmed with the company. AOL has 7,000 employees worldwide. The cuts have been added to our Layoff Tracker. In a company wide memo (reproduced below), AOL CEO Randy Falco said the layoffs will be rolled out over… Read More

  • Unemployed Techies Hope To Help Themselves At LaidOffCamp

    Chris Hutchins, a former management and business strategy consultant who was laid off in early December, is looking to make the best of his predicament and a generally weak economy.
    Realizing that he’s just one of many being laid off (more than 224,000 employees have been ejected from the tech sector since August), Hutchins decided to launch LaidOffCamp San Francisco, a “bar… Read More