Leena Rao

Leena Rao is currently a Senior Writer at Fortune Magazine.

Leena had a brief stint at Google Ventures as an Operating Partner.

Leena’s first role out of journalism school was at TechCrunch which she joined in 2008. She rose through the ranks becoming the Managing Editor for TechCrunch and a voice at TechCrunch Disrupt.

She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City.

She graduated from Columbia University in 2003, where she was the captain of the women’s varsity tennis team. She has also contributed technology content for Oprah.com.

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Latest from Leena Rao

  • Viralheat Measures And Analyzes Real-Time Content On Twitter, YouTube And More

    As YouTube and Twitter have become essential marketing tools for brands and companies, there has been an emergence of startups that help marketers track the buzz around a certain individual or brand. Radian6, Visible Measures, Omgili, Omniture and a plethora of others offer tools to monitor blogs, Twitter, YouTube, Facebook and other social media sites for mentions of a company or… Read More

  • LogLogic Raises $8.8 Million for IT Security Management Service

    LogLogic, a security and log management firm that helps companies sort though log data and manage their IT systems, has raised $8.8 million in an extended series D round of funding, led by Focus Ventures with Sequoia Capital, Telesoft Partners, Worldview Technology Partners, INVESCO Private Capital, SAP Ventures, CM-CIC Private Equity, Crédit Agricole Private Equity and ELAIA Partners… Read More

  • Twitter Heads To Hollywood, Plans To Develop TV Show

    Twitter is crossing mediums to develop a TV show, according to a Variety report. Joining forces with LA-based production companies Reveille Productions and Brillstein Entertainment Partners, Twitter plans to launch an unscripted show that will put “ordinary people on the trail of celebrities in a revolutionary competitive format.” Variety says the show’s concept was the… Read More

  • Six Small Conferences About Twitter, And Counting

    It’s no surprise that Twitter, the current darling of social media and one of the fastest growing web sites, is now becoming the subject matter of entire conferences. There is a tremendous opportunity for businesses and brands to use Twitter to their advantage, including through customer support, brand management, advertising, job search and much more. But everybody is still trying to… Read More

  • NileGuide Unveils iPhone App For Customized Travel Guides

    NileGuide, one-stop travel planning site, has launched an iPhone app for its travel guide and planning portal. The startup, which lets you create a customized trip itinerary, will now let users view the customized guides they create on Nile’s site on their iPhones. Users can browse all the descriptions and map locations of events, restaurants, hotels, bars and landmarks that are scheduled… Read More

  • Google Maps Now Suggests Alternate Routes

    Sometimes there are many ways to get from point A to point B, whether you are walking or driving. Until now, Google Maps’ directions feature has given you the route they consider the best and allows you to drag and drop the route to change your path. Today, Google Maps is adding functionality that suggests additional routes so that you can see all of them on the map for comparison. Under… Read More

  • Petrofix Promises To Cure Summer Woes At The Gas Pump

    Most Americans felt the burn of volatile gas prices over the past year, especially last summer. For those people who use their car frequently for work or vacation, spikes in the cost of gas can be frustrating and costly. And as more people forgo expensive vacations for budget-friendly road trips this summer, gas prices will once again come into focus, especially considering the predictable rise… Read More

  • Amazon Web Services Launches Import/Export Feature

    Amazon Web Services just launched the beta version of Import/Export, a feature that lets users move large amounts of data into and out of AWS using portable storage devices for transport. AWS will transfer large data sets into Amazon S3 faster using Amazon’s high-speed internal network and bypassing the Internet. Amazon says that AWS Import/Export can often be faster than the internet… Read More

  • Plastic Jungle Scores $4.8 million For Gift Card Marketplace

    Plastic Jungle, a marketplace for gift cards in a trusted environment, has secured $4.8 million in Series A funding, led by Shasta Ventures with investments from Bay Partners, First Round Capital and Harrison Metal. The company says that it will use the funds to accelerate its growth through new hires, as well as increased marketing and business development efforts. Plastic Jungle lets you… Read More

  • Google's Products Get A New Logo

    Google’s logo for several of its products has been tweaked. The existing Google logo remains the same but the look of the product names have changed. Maps, Docs, News and others will be in a blue lowercase font to the right of the Google logo, instead of underneath. Google says that the logos will be the same size wherever they appear and will be consistent on international sites. The… Read More

  • DocStoc Launches Document Collections

    Popular document sharing service DocStoc just launched a collections feature, which lets users package documents around a particular topic. DocStoc has already created close to 50 collections, including “Starting a Small Business,” “Advertising Online,” and “Traveling on a Budget,” and is opening up the platform to users to add to existing collections and… Read More

  • Google Friend Connect Finds A Friend In Netlog

    Google Friend Connect is now integrated with one of Europe’s fastest growing social networks, Netlog. Netlog, which has more than 45 million users worldwide, just implemented Google’s alternative to Facebook Connect, which allows users to sign in using any ID supported by Google Friend Connect (including Gmail, Yahoo, and OpenID) and share their activities with their existing… Read More

  • Areps.at: This Week's Facebook Phishing Scam

    Looks like Facebook has another phishing scam to deal with. Today’s is a message that appears to be appearing in users’ inboxes with the prompt to “Check areps.at.” Similar to last week’s 151.im phishing scheme the domain is not automatically hyperlinked in Facebook, but email clients, like Gmail or Yahoo, will auto-link it. Don’t click on that link and… Read More

  • Fotolia Launches Free Stock Photography Bank PhotoXpress

    Fotolia, a marketplace for microstock photography and video, is launching PhotoXpress, a free, premier-quality image bank, which will offer users royalty free image licenses for personal or professional use, ranging from Web site design to advertisements and editorial imagery. Patrick Lor, president of PhotoXpress North America, says the site will feature a collection of more than 350,000… Read More

  • Ray Ozzie Asserts Microsoft's Position In The Cloud

    Microsoft’s Chief Software Architect Ray Ozzie made some interesting predictions on the future of cloud computing at J.P. Morgan’s Technology, Media and Telecom Conference in Boston today (see below for the full transcript). Ozzie says that while the IT community is in the very early stages of cloud computing innovations, the future for companies’ data hosting will be in… Read More

  • Twitter Shies Away From Advertising…For Now

    Biz Stone, in a blog post today, gave us a little insight into Twitter’s stance on advertising. There’s been a lot of speculation on how Twitter should and could advertise but Stone lays out a few ways where Twitter could monetize via ads and other methods and notes that the micro-blogging service would prefer to stay away from relying too much on ads, at least initially. First… Read More

  • Health Community Trusera Officially Closes Its Doors

    Trusera, a health 2.0 community where users can share their stories about how they’ve dealt with health conditions, is officially closing its doors on May 27, according to a blog post on the site. We originally reported on Trusera’s possible shutdown in March, when the startup was nearly out of money. Founded by former Amazon exec Keith Schorsch, Trusera launched almost a year ago. Read More

  • Roger McNamee Invests In The Stimulist, News Site For The Obama Generation

    MSNBC anchor Carlos Watson noticed during the presidential campaigns and election of President Obama last year that a new generation of media consumers had emerged. The “Change Generation,” Watson calls it (wonder where he got that name from), is educated, edgy and curious about the world and news, and in contrast to the yuppies from 20 years ago, doesn’t find news solely in… Read More

  • Loop'd Raises $800,000 To Grow Social Network For Action Sports

    Loop’d Network, an online network for action sports like surfing and snowboarding, has secured an $800,000 in an undisclosed round of funding from investor Tech Coast Angels and existing private investors. Loop’d, which currently has 500,000 members, says it will use the new funds to development an ecommerce and social merchandising strategy. Loop’d’s platform is a… Read More

  • NetQoS Releases New And Improved Version Of App Management Platform

    NetQoS has updated Performance Center, a platform for managing applications, with new features including new data collection, analysis, and reporting capabilities to help IT personnel, engineers, and executives deliver application performance across their networks. NetQoS has added a “Performance Dashboard” that provides an view of response times per application and site across… Read More